Scenario Planning: Stay ahead of the wave

In the dynamics of staying ahead of your competitors, either you get swamped by the oncoming waves or you surf along with them. You need to know the past, the forces of the ocean, and the laws of dynamics to become a great surfer. As they say in Hawaii: “Mai huli`oe i kokua o ke kai ,” which means: “Don’t turn you back on the ocean.” The same goes for any human activity involving Mother Nature. So, as an executive, decision-maker, business developer, strategist, innovator, marketeer, and all the other roles you have to play to keep your business safe, you better learn from this old wisdom. Mapping out key drivers and planning for different scenarios are the best tools for this task, and these methods have been used by militaries from Sun Tzu to modern defense and intelligence services all over the world. Innovation360 has codified two of the world’s most sophisticated interactive tools for this purpose, based on a UK government manual and the Shell Scenario Planning handbook.

Welcome to this fascinating webinar, where we will guide you step by step through the process and how to model scenarios so that you can take control of your destiny.

The webinar will be led by Magnus Penker, a global strategist and innovation management thought leader at Innovation360, and by Johan Persson, a director and expert in scenario planning, commercialization, and portfolio management at Innovation360.

Time: 10 am EST, September 7, 2020

About Magnus Penker

Magnus Penker is an internationally renowned thought leader on innovation, sustainability, and business transformation. He is often a speaker at prestigious global forums and events, such as the Global Peter Drucker Forum, at top-ranked international business and design schools, and at meetings run by a variety of associations, including some of the world’s largest companies. Mr. Penker is currently writing a five-volume series on business innovation titled The Complete Guide to Business Innovation and he is an editor for the International Journal of Innovation Science. He has been honored by the Business Worldwide Magazine as the ‘Most Innovative CEO Sweden 2016’ and named as one of the Global Top 100 CEOs in 2018 by CEO Monthly. Additionally, he has launched 10 start-ups as well as acquired, turned around, and sold 30+ SMEs all over Europe.

About Johan Persson

Johan is an innovation consultant and entrepreneur with more than 15 years of experience in strategizing, scenario planning, innovation management, leadership, and technology scouting as well as in investing in and financing early-stage technology projects. He focuses on the commercialization of new innovations and managing innovation portfolios as well as scenario planning and decision-making under uncertainty.

Johan has an MBA from INSEAD with a focus on entrepreneurship and innovation and an MSc in engineering physics from Luleå University of Technology in Sweden. He studied materials physics at postgraduate level at the Royal Institute of Technology in Sweden.