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Why B2B Marketers Were More Innovative 10 Years Ago

Brunner

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — Out of necessity, we were more inventive.

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. Vision for the Future The businesses that will thrive tomorrow are those agile enough to adapt, empathetic enough to understand, and technologically equipped to innovate. But what drove this change?

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. With a network of experienced and reliable partners and specialists, it believes in LEAN, AGILE, and PRAGMATIC strategies. About Qmarkets Managing innovation at large company is never easy.

Culture 98
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An Innovation Minute with Gregg Fraley

Gregg Fraley

Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS. Edition #2 of An Innovation Minute.

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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. How is our B2B brand dramatically changing individuals’ lives?

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4 Resources for Growing and Transforming Your Enterprise

Moves the Needle

Why We Love It: In this interview with Alicia Tillman, CMO of SAP , she explains how B2B companies work in support of customer-driven goals. Read It Here [ARTICLE] How Large Enterprises Are Becoming More Agile and Saving Millions. How Large Enterprises Are Becoming more Agile and Saving Millions. Author: Afdhel Aziz.

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Innovation That Transforms Us

100%Open

Adam Timlett, PPL: Agile techniques produce turbulence and transform easier. Adrian Wong, Decidedly: What to use instead of Lean Startup in the B2B market. Here are the highlights: photo @phillirose @ ElettraBianchi Founder and CEO of my [link] @ myonlinetherap1 How can we leverage innovation to bring quality to mental healthcare?

LEAN 45