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Agile Innovation Management: The Complete Guide to Business Agility as a Driver for Innovation

Viima

Research reveals that 90% of executives recognize the critical importance of agility for their company's future success, with 96% emphasizing the need to increase agility in the future. What’s more, agile companies grow revenue 37% faster and generate 30% higher profits than their non-agile counterparts.

Agile 74
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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Bland marketing upsets no-one and no-one remembers it.

Marketing 260
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Embracing Agile Methodology to Spur Innovation

IdeaScale

The agile manifesto was created in the early 2000s by software developers who wanted to bring their products to the market faster and more efficiently. Hence, agile software was born. You can create a culture of agile innovation by empowering your employees. Implementing Agile Methodology. Iteration is the key.

Agile 147
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Why every innovation plan will fail when it hits the market

Idea to Value

Companies often create elaborate plans for what their projects are supposed to achieve once they are released. And then… The market hits back. In innovation, there is no way of knowing exactly how the market will react to your product once they finally see it. .”, the sentiment also applies to innovation projects.

Marketing 216
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Discover how Agile revolutionized MJV Marketing

mjvinnovation

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.

Agile 52
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Future-proof Companies: Combining Agility with Ambidexterity

Integrative Innovation

Both capabilities may exhibit some overlap, yet can basically be considered independent from each other: a company can be highly agile while lacking ambidexterity and vice versa. Those companies which lack both key capabilities must be regarded as future-unproof.

Agile 52