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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Fusing Human and Technology to Enable Innovation Ecosystems to Thrive

Paul Hobcraft

“Fusing” human engagement with technology enablement involves creating a harmonious integration of human collaboration and technological tools to enable an ecosystem’s successful development and operation. You need those things before technology can add any value. Is that possible?

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Good Judgment Is a Competitive Advantage in the Age of AI

Harvard Business Review

With generative AI, the technology game has changed — suddenly everyone is a potential programmer. But as we travel these technological leaps forward, there’s still a fundamental, longstanding capability every organization will need to realize AI’s true potential: judgment.

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Working together to shape innovation for meaningful change

Paul Hobcraft

Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.

Change 173
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How Automation is Driving Efficiency Through the Last Mile of Reporting

Speaker: Jamie Eagan

As organizations strive for agility and efficiency, it's imperative for finance leaders to embrace innovative technologies and redefine traditional processes. Join us as we explore the pivotal role of digitalization and automation in reshaping what is commonly referred to as the “last mile of reporting”.

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New Technologies Arrive in Clusters. What Does That Mean for AI?

Harvard Business Review

Historically, technology arrives in clusters. With the printing press came the technologies to make large quantities of cheap paper and ink. They should also look for proprietary data that they own, which can give them a competitive advantage, and beef up their change management capabilities.

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Digital technology is changing the innovation ‘game’

Paul Hobcraft

Digital technologies are beginning to have a real impact on the methods, approaches, and rates of our innovation outputs. Social technologies are giving us real-time understanding. We need to change our thinking and design in the digital insight part more specifically within and along the innovation process.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How AI Can Radically Change Your Business

In a time that's driven by the almost manic pace of technological advancement, adapting to change is a must for any business. In fact, its power is so undeniable, that it's likely to change your business - whether you like it or not.

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The New Tech Toolbelt: Digital Twins, IoT, Cobots, & More

Speaker: Cory Skinner, Founder and CEO of FactR

From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them? Register now!

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.