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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Both data and oil are commodities, and exist to some degree in large volumes.

Data 157
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How the Cloud Is Changing Data Science

Harvard Business Review

Cloud tools and technologies are influencing the future of data science work in two key areas: scaling resources and improving workforce agility. If organizations want to make use of these capabilities, though, they also need to develop strong data security and privacy frameworks when operating in a cloud environment.

Data 106
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Five reasons why few companies are data driven

Jeffrey Phillips

For years now, we've heard of the importance of becoming a "data driven" organization. Being data-driven, we are told, means making decisions not based on gut instinct or what managers believe is true, but based on evidence, on hard data. So, why is it that so many companies cannot make decisions based on their data?

Data 187
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When You Have to Make a Strategic Decision Without Much Data

Harvard Business Review

One big challenge that leaders have when figuring out how or where their companies can grow is that a dearth of data about future problems and opportunities.

Data 143
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Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

At the very least, they need to be able to see the impact of a change in retention rates to their user growth. Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. Learn how margin of error impacts financial projections.

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Harnessing the Power: Navigating AI-Driven Rapid Change in Business Strategy

Leapfrogging

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. Artificial Intelligence is not just a tool but a revolutionary force, catalyzing fundamental changes in how businesses operate, compete, and deliver value.

Strategy 100
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Change Management is strategy and vice versa

Jeffrey Phillips

But what struck me about their work is that they also focus on culture and change management. In a time when everyone is focused on analytics, on artificial intelligence, on strategy and on mission, focusing on change and culture is almost counterintuitive, but it's probably what we should be focusing on. Change is difficult.

Strategy 167
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today's data-driven applications. That's what drove the five companies in this eBook to change their approach to analytics. And they won’t cut it for your end users, your development team, or your business.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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4 Approaches to Data Analytics

The world of data analytics is changing fast as organizations look to gain competitive advantages through the application of timely data.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs.