article thumbnail

Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself? We do not sell lingerie.

Marketing 260
article thumbnail

Innovation Confidence Course

Jeffrey Phillips

That factor was "create an obstacle course for ideas". What's wrong with an obstacle course? Shouldn't the best ideas be the result of an obstacle course? And then I remembered that my father, once and always a Marine, never referred to these as obstacle courses, but "confidence courses".

Course 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

77 percent of B2B marketers use educational materials to nurture their leads. Completing courses virtually reduces the time learners spend on training. Here is a list of our five most popular digital courses for your consideration. It’s no wonder that. E-learning is cost-effective for organizations. Applied Strategic Thinking®.

Course 52
article thumbnail

5 Things University Courses Do Not Teach About Marketing

Collectivecamp

If you're a student currently in university or a working professional looking to study masters, it's time for a reality check

Course 98
article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. Today, businesses need to be well versed in various forms of marketing in order to reach their goals.

Marketing 100
article thumbnail

How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

article thumbnail

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.