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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). References: Casadesus-Masanell, R., & Ricart, J.