IdeaScale

JULY 6, 2023

What is Healthcare Market Research? Healthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. Healthcare market research aims [.]

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Marketing Analysis Trends Study 130

IdeaScale

MAY 17, 2023

What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables.

Marketing 130

Marketing Examples Survey Analysis 130

IdeaScale

JUNE 21, 2023

What is Market Research? Market research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. It involves studying customers, competitors, and market dynamics to identify opportunities, mitigate risks, and make informed business decisions.

Marketing 130

Marketing Examples Analysis Study 130

IdeaScale

JUNE 21, 2023

What is Qualitative Market Research? Qualitative market research is defined as a systematic and open-ended market research method used to gain understanding of consumer behaviour, perceptions, preferences, and motivations.

Marketing 130

Marketing Examples Analysis Data 130

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

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Report Marketing Software Idea Management 246

Acuvate

MARCH 16, 2023

The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. How do you deal with the data silos, privacy issues and fragmented martech stacks? Enter the Customer Data Platform.

Data 52

Data Marketing Video Examples 52

Tullio Siragusa

AUGUST 1, 2022

The Hyper-personalization Data and Privacy Debate?-?Solved. Data is what we share with the websites we visit. In this podcast recap blog post, we will discuss how websites store data, what goes on with the data that we share, and how we can have an option to control our data to have personalized experiences.

Data 118

Data Technical Review Marketing Design Thinking 118

Business and Tech

DECEMBER 7, 2021

When it comes to marketing your small business, you’re searching for a solution that guarantees big impact with minimal lift — and with social media and email marketing metrics rapidly dropping, you may be wondering how best to utilize your time and marketing spend. Here’s how to make text marketing work for your business: 1.

Marketing 130

Marketing Engagement Data Video 130

Tullio Siragusa

JULY 25, 2022

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118

Data Creativity Technical Review Innovation 118

mjvinnovation

NOVEMBER 30, 2020

As long as everyone is looking and breathing artificial intelligence, data is no longer a differential and becomes part of the mainstream. Data Science becomes another step in the process – a new normal. Analytical Culture: data as a driving force. Data Science + Marketing: the new funnel.

Data 52

Data Marketing Artificial Inteligence Design Thinking 52

Brunner

JULY 12, 2023

Only a few short years ago, the general public learned companies were collecting and selling data with every click consumers made. In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising.

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Data Marketing Policies Strategy 94

Leapfrogging

FEBRUARY 28, 2022

Because of unprecedented uncertainty, there’s a strong desire to use data to deliver better decision-making. Yet many teams and organizations get paralyzed by overwhelming data. While data exists, many teams lack insight. They think that if they wait for more data, they’ll get the answer. Makes sense. So, they get stuck.

Data 130

Data Industry Examples Report 130

IdeaScale

JANUARY 7, 2021

Data is the most valuable tool that any business has access to today. With the right insights, you can determine which of your marketing strategies generate the most return on investment or which audience you should target with your new product to earn the most revenue. Data can show you where you sit in your … Continued.

Data 130

Data How To Innovation Tools 130

Jeffrey Phillips

MAY 20, 2022

Increasingly, however, we need to invite data into this mix. As more and more data is generated, it creates new opportunities in the strategy realm and in the innovation realm. This post will consider the importance of data in strategy development and execution, as well as in innovation.

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Data Report Strategy Strategy 144

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

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Generative AI Marketing Artificial Inteligence Data 133

Leapfrogging

JUNE 29, 2019

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. Today, businesses need to be well versed in various forms of marketing in order to reach their goals.

Marketing 100

Marketing Data Course Strategy 100

Brunner

NOVEMBER 3, 2023

At this year’s ANA Masters of Marketing Conference, more than 2,000 marketing professionals applauded impressive success stories and oohed over the inspiring work shared during the gathering Oct. Here’s a recap of insights shared by a dozen marketing executives from prominent brands. 24-27 in Orlando. ❧❧❧ Marc S.

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Marketing Conference Strategy Strategy 52

Jeffrey Phillips

MAY 31, 2019

In my last post I tried to illustrate the importance (and the challenges) of data to digital transformation. This is often a complex and difficult idea for people to understand - why is "data" so hard? We humans have this insight and understand the less overt concepts around meta-data because we have learned experience.

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Data Artificial Inteligence Innovation Big Data 129

Acuvate

NOVEMBER 15, 2023

The emergence of multiple AI-based business models that deliver value, efficiency, and innovation is the main contributing factor to the rapid growth of the AI market. According to NewVantage’s 2023 Data and AI Executive Survey , which polled senior data executives across 100+ Fortune 1000 companies, 87.8%

Data 59

Data Artificial Inteligence Technical Review Software Review 59

Acuvate

DECEMBER 5, 2023

The business world is on the cusp of a transformation, where small-scale data interventions are becoming obsolete. Utilizing data at scale is now the cornerstone of a sustainable future in the digital-first economy. None of this will be possible without a new data mindset geared towards decision automation.

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Data Artificial Inteligence Generative AI System 52

IdeaScale

JUNE 12, 2019

Big data has been a foundation of innovation ever since the first suggestion box was put out. Since then, the data set has only kept growing, until now you can filter thousands or even millions of data points. How do you effectively use big data to drive innovation? Collect Only Relevant Data. Avoid Fishing.

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Big Data Data Strategy Strategy 157

Brunner

SEPTEMBER 14, 2023

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

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Artificial Inteligence Report Marketing Underperforming Technical Team 98

Acuvate

APRIL 10, 2020

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

Big Data 52

Big Data Product Innovation Data Marketing 52

Brunner

DECEMBER 20, 2023

Using data and research can uncover customer insights that can drive growth and change how you see your business A true customer insight can transform your brand. She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Just ask Victoria Lozano.

Marketing 52

Marketing Data Trends Creativity 52

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

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Software Software Engineering Marketing Internet of things 62

mjvinnovation

AUGUST 9, 2019

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. Market Mining: Joining Data Mining to Marketing. The 5 P’s of Market Mining.

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Data Marketing Strategy Strategy 40

Sopheon

MARCH 8, 2022

When swift portfolio planning decisions are necessary, it’s critical to have the best data possible at your fingertips. The post Portfolio Planning is Critical in Times of Market Uncertainty appeared first on Sopheon.

Marketing 98

Marketing Data 98

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Eric Perz, Vice President, Data Science and Decision Analytics “As a starting point for organic social post copy writing. It’s a very versatile tool.”

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Jeffrey Phillips

OCTOBER 29, 2019

But what happens when all of your data belongs to someone else? Doesn't Apple, Google, Facebook and many other firms already own a significant portion of your data, at least what you generate in your transactions through these platforms? It might not be surprising to have to pay for your data to be removed or made private.

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Data Artificial Inteligence Company Report 125