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Design Thinking Grows Up – Welcome to Experience Thinking

Innovation Excellence

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).

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Building Products Using Design Thinking

Rmukesh Gupta

In this interview, I shared with him on how Design thinking can be used to build new products or services that fall in the intersection of Desirability, Viability and Feasibility. Practical Design Thinking for Product Managers – Mukesh Gupta from Institute of Product Leadership on Vimeo.

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Rebuild Personas According to Your Next Product Innovation

InnovationManagement

Using personas in your design thinking framework is important, but are the results satisfying and clear? In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management.

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How Design Thinking Uses Story and Prototyping

Innovation Excellence

An early ah-ha moment that sparked my interest in user-centered design was watching an ABC NightLine episode. They showed how IDEO re-designed a shopping cart in one week. The video from the 90’s is still valuable and easily found on YouTube (search for IDEO Shopping Cart). IDEO’s process was depicted as using an eclectic team of.

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6 Processes for Generating Ideas for Radical Innovations–Design Thinking Series

Innovation Excellence

Product innovation teams that wish to create radically new products can use six processes to help them. Continue reading →

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New innovation realities require new mindsets and tools

Jeffrey Phillips

However, even this isn't enough because the customer experience journey can be a very narrow perspective, taken from the aspect of the product and not fully considering how the customer views the product in relation to its ecosystem and the experiences the customer is hoping to achieve overall.

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Do you know how much your customers needs have changed?

Jeffrey Phillips

Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. Ethnography/Empathy/Appreciative Inquiry/Design Thinking Doesn't really matter what you call it - you need to go out and get this done. You can read that post here.

Change 269