Idealize the Answer
Destination Innovation
JUNE 13, 2016
When you are looking at a tricky problem try specifying the ideal answer in a world where there are no constraints. What would a perfect solution look like if we had unlimited resources to achieve it? In the book, Idealized Design [i] , Russell Ackoff, Magidson and Addison describe how Bell labs did just such a thing with the telephone. In the 1950s the VP of Bell labs challenged teams of engineers to design ‘the telephone system with which we would replace the existing system if we were free
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