Innovation in Practice
JULY 11, 2016
Think about the last time you bought something, and ask yourself a simple question: why did I buy it? Well, the answer most certainly is that you felt you needed it. Something motivated you to shop for that item, buy it, and use it. Consumers only buy things when they’re motivated. Understanding consumer behavior starts with understanding motivation.
Board of Innovation
JULY 11, 2016
Design Thinking, again? By now, everyone has heard of design thinking and even debating whether or not it is already outdated. Well let me tell you, there are still many companies out there using design thinking methodologies successfully and organizations that have never even explored its benefits. This is because some big companies do not know how to make use.
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Innovation Excellence
JULY 11, 2016
Back in the days of analog marketing execution, we marketers spent more time with the “softer” side of business insights. A lot has changed. We work at an accelerated pace, and we rely on data more than ever—rightfully so. But perhaps.
Idea Champions
JULY 11, 2016
A brainstorm session is a lot like trying to get from one place to another in a lighter-than-air balloon. With both of them, you have a destination, a vehicle, and the need to continuously make course corrections. Fortunately, brainstorm facilitators have two dependable resources at their disposal to keep their "ideation balloon" aloft: Energy and focus.
Speaker: Kevin Kai Wong, President of Emergent Energy Solutions
In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.
Innovation Excellence
JULY 11, 2016
Don’t let outdated technology prevent your company from attracting innovative Millennial employees and achieving full production potential.
Idea Champions
JULY 11, 2016
One thing is obvious to those of us at Idea Champions. None of our clients have any time. Zero. Like none. Maybe less than none. Even Twitter takes too long. And those with a literary bent, think the haiku -- all three lines and 17 syllables -- is the modern-day equivalent of War and Peace. We get it. Which is why we are now, via our collaboration with GenieCast , offering a 60-minute version of our 3-day brainstorming facilitation training.
BrainZooming
JULY 11, 2016
We love many things in the United States that are failing us. We Love Lines. We love drawing lines. We seem so fascinated with celebrating differences that single ourselves out, we wind up drawing lines everywhere. The intent is to show why we are different from everyone else and our needs must be separately recognized, acknowledged, and accommodated.
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