Idea to Value

APRIL 11, 2016

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. And this is resulting in less actual creativity being used. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. In that year, William “Bill” Bernach was the Creative Director at Grey Advertising, before leaving to become one of the founders of DDB.

Creativity 103

Creativity Trends Training Marketing 103

BrainZooming

APRIL 11, 2016

Looking for Extreme Creativity ? Are you REALLY looking for extreme creativity? Do you have a few minutes to spare? Then you have to look at this video, “History of Rock.” As it bills itself on Vimeo, History of Rock features “348 rockstars, 84 guitarists, 64 songs, (and) 44 drummers” all in “1 mashup.” Much thanks to Emma Alvarez Gibson for pointing this out to me on Facebook Sunday evening.

Creativity 55

Creativity Brainstorming eBook Video 55

Innovation Excellence

APRIL 11, 2016

Here are seven metaphors to help you drive innovative behaviour as a creative leader. 1. Lift the veil - why does your organisation want to innovate? If your top management team plans to launch an innovation initiative, have them answer three questions first: a. What value will it bring in business terms? Will it drive more revenue, save costs, differentiate you from the competition, or improve staff retention?

Creativity 52

Creativity Innovation Training Competition 52

Rmukesh Gupta

APRIL 11, 2016

Who is on the show today: In this episode, we host Srini Rao. He is the host of the very popular – Unmistakable Creative Podcast. . Why is he on the show: He is a podcast host and an online entrepreneur. He has interviewd more than 600 amazing people on his show – thought leaders and people from all walks of life. This has given him an incredibly distinctive view into branding, storytelling, marketing and living a life of purpose and happiness.

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Creativity Marketing Learning 46

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

Data

Innovation Excellence

APRIL 11, 2016

I just returned from the Thin Air Innovation Festival in Park City, Utah. It was an innovative conference with a lot of focus on creating connections, story exchanging, and catalyzing new relationships. I loved the format.

Conference 48

Conference Innovation Disruption Design 48

Innovation in Practice

APRIL 11, 2016

The division technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique in the SIT Method because it forces you to break fixedness, especially structural fixedness. Division forces you to create configurations by rearranging components in ways you were not likely to have done on with on your own.

Examples 43

Examples Marketing Company Innovation 43

Innovation Leader

APRIL 11, 2016

Shawn Murphy of Shell TechWorks shares the lab’s projects, funding, and mission — finding innovative ways to drill for oil and gas, and exploring future energy sources.

Project 40

Project Innovation 40

Idea Champions

APRIL 11, 2016

During the past 25 years I have facilitated more than 1,000 brainstorming sessions for a wide variety of heavy hitting organizations -- everyone from MTV to GE to government think thanks. I've worked with left-brained people, right-brained people, and reptilian-brained people. As you might imagine, I've developed quite a few techniques to get people out of their heads and into a more robust realm of possibility.

Brainstorming 24

Brainstorming Creativity Training Creative Process 24