Where Does Advantage Come From in the Social Era?
Tim Kastelle
MARCH 23, 2016
Every day we hear about traditional industries being disrupted, about great new ideas that are creating growth, and about changes to the way we work. It sure seems as though the nature of business is changing these days. But is it, really? It turns out the answer is yes. I’ve done some research with Nilofer Merchant and Martie-Louise Verreynne looking at where advantage comes from now that we’re in the social era.
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