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In this episode, Andy Billings, Vice President of Profitable Creativity at Electronic Arts, joins us. Andy is co-founder of Electronic Arts University, an internship program for graduates to begin careers in gaming, and is also an Innovation Advisor for the think tank, Singularity University, as well as to some of the largest corporate organisations within the USA.

Welcome to this week’s episode of the Innovation Ecosystem podcast with remarkable and thought-provoking interviews about innovation, leadership and change in the world of business.

Visit InnovationEcosystem.com to subscribe, download the full transcript for this episode, additional resources and more.

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Listen to ‘Back in the Game: EA’s Near Death Experience’ with Andy Billings

Andy Billings is passionate about energizing executives, managers, and teams to shape their future and transform how they do business through innovation, product development, and organization building. Known for developing highly-effective simulations, games, and other creative means that result in learning and change, Andy develops key change agents who ensure ongoing profitability by overcoming “impossible” challenges. Andy has also served on the innovation advisory boards of two Fortune 500 companies and currently serves on the board of the Interactive Professionals Association.

Mark Bidwell has extensive experience catalyzing and driving change in a variety of marketing and leadership roles at market-leading companies such as BP Oil, The Hay Group, and Syngenta, where I lhe the creation and development of a $2bn Specialty Crops business unit. Mark’s initial exposure to disruptive innovation involved launching London’s first home-delivery supermarket, followed by introducing the first web-based consulting product to European clients in 1995, which formed the basis of a business that today generates revenues approaching $150m.

Through the innovation ecosystem show, Mark brings you key insights, fresh perspectives, and proven tools you can use straight away to make you more successful professionally and personally. For more information, please visit markbidwell.com or email mark@innovationecosystem.com.