Six Causes of Failure for Innovation Teams
Destination Innovation
OCTOBER 17, 2016
Once you have identified a great idea for a new product or service innovation what do you do? Many firms put together a cross-functional team (XFT) and tell them to bring the product to market. It seems like a good approach. They have budget, people, and empowerment. What could possibly go wrong? Lots of things. Here are six common reasons why XFTs fail to deliver. 1.
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