Contributed post –
Converting users on your website can be tricky, but it’s one of the most important components of your digital business strategy. If you want your business to be successful, then it’s vital that you optimize your website for conversions. However, unless you’ve hired a specialist to assist with your website design, chances are your website isn’t doing a very good job of it.
To assist you, we’ve put together a couple of reasons why your business website might not be converting and how to fix it.
1. You’re aiming for the wrong audience
It’s important to target your website at your ideal audience. Everything about your website should be aimed at your target audience, be it the type of content you offer or the products you have on sale.
2. Your site frustrates your users
Your website needs to be accessible and easy to use if you want to convert users. Things like forcing your users to sign up for an account before purchasing something will make it incredibly challenging to convert customers, so make sure you break down any annoying or frustrating things about your website.
3. Your site is poorly designed
It’s a good idea to speak with a web design agency if you have no experience in designing a website. Ultimately, the goal is to create a website that has simple navigation and all the information your customer needs without complicating things. You should never need to click more than a handful of times to get to where you want to be.
4. Your site has too many distractions
Your site needs to be simple, unobstructed and fit for its purpose. If you try to distract your users with too many additional services and products on their way to the checkout, then you’ll only make things worse. Streamline the user experience by removing distractions and making your website clean, professional and easy to use.
5. You aren’t enticing users
If your users don’t feel that your products and services are worth their money then you’re not going to convert them. You may want to consider re-evaluating your prices or the value proposition that you’re offering your customers. Captivating your users can be tricky, but it’s one of the biggest reasons why your website might be struggling to convert any users.
6. Your site has changed too much
Users don’t enjoy it when a website changes too often. If you’re redesigning the layout of your site every couple of weeks or even months then Google will have a hard time indexing your website, making it difficult to improve your search engine optimization. Users might also be frustrated at the constant changes, so it’s a good idea to refine your current design as opposed to refreshing it completely.
7. Your site doesn’t have enough content
An empty website with bare descriptions and lots of products isn’t going to instil much trust in your audience. Make sure you have lots of helpful and descriptive content on your website if you want to improve your website’s conversion rates. High-quality content can also help your website in terms of its SEO strength.
8. You don’t offer enough payment options
If you’re managing an online store then your customers are going to expect that you offer lots of modern payment methods. The absolute minimum is being able to pay with a variety of international cards and also PayPal, but you could also extend this and also accept cryptocurrencies. Adding more payment methods to your business website isn’t difficult and can open up your products and services to a much wider audience.
9. Your site has poor reviews
If your business or your website has poor reviews then it can negatively affect the way that your audience perceives it. This could stem from issues such as your website being down due to a bad web host, or it could be caused by a frustrating user experience. If you get negative reviews, it’s important to respond to them by addressing those issues in the review and also responding when you have fixed them.
10. Your visitors don’t trust your website
At the end of the day, your reputation is going to have a huge impact on if your users actually trust you or not. Everything on your site needs to be polished and up to a high-quality standard or else your users won’t trust it. Make sure you’re focusing on your reputation by focusing on user reviews, fixing issues and making your site as professional as possible.
