Idea to Value

APRIL 8, 2016

Chances are you’ve heard of and maybe taken the Myers-Briggs Type Indicator (MBTI) personality test. Unfortunately, what it tells you is pretty much pointless. I remember when I was at Deloitte, my whole cohort took the MBTI test to find out more about our working preferences. The test consists of 93 questions around four contrasting values (e.g. introversion vs extroversion) and from the 16 resulting “personality types” claims to be able to predict your preferred working and s

Video 129

Video Brainstorming Innovation Training 129

BrainZooming

APRIL 8, 2016

What a strong first day at the Brand Strategy Conference in New York. There were lots of great ideas and very little free time! The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Kodi’s presentation focused on fusing creativity and data innovation to drive brand growth. His discussion on the need to integrate science and art was on the money.

Marketing 58

Marketing Strategy Strategy eBook 58

Idea to Value

APRIL 8, 2016

One of the questions I get asked most frequently is “What do I do when my boss won’t let me innovate?” I recently came across this video interview (above) with Seth Godin, renowned as being one of the most important marketing experts of modern times and the author of 18 bestselling books. In it, he gives some excellent advice on why everyone needs to develop the mindset of an entrepreneur, and how to become better at dealing with the fear of failure.

Video 101

Video Innovation Leadership Management 101

Innovation Excellence

APRIL 8, 2016

Leading Innovation, Creativity and Enterprise is a new book from Bloomsbury, written by IX contributor Peter Cook. In this interview, Peter answers some questions about the book and its contents.

Creativity 53

Creativity Innovation Strategy Strategy 53

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

Data

IdeaConnection

APRIL 8, 2016

Software giant Tata Consultancy Services (TCS) has launched an open innovation center in Nashik in India to solve community problems. The physical and online problem-solving initiative is looking for ways to reduce school dropouts and improve soil and water health among many other pressing issues. The project is called Digital Impact Square (DIS) and its challenges are open to students, individual entrepreneurs and early-stage startups.

Open Innovation 40

Open Innovation Software Review Ideation Innovation 40

Innovation Excellence

APRIL 8, 2016

An exploration of how the challenge-based approach to innovation can fail its participants, and how organizations can do better.

Innovation 41

Innovation Open Innovation 41