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We all want to sell as many of our products as possible. Part of this entails ensuring people know about your product. You can have the best offerings on the market, but if nobody knows they exist, you aren’t going to make many sales. Here are a few ways to shout about your products to your target audience!
Social Media
More people are spending more time online. The average person has a relatively high screen time, often accumulated through scrolling social media feeds. Now, many businesses make the mistake of assuming that social media is something personal. We think of people sharing images of their day to day lives, family and friends. But it’s also a great marketing tool that could help familiarize the market with the products you have on offer. It’s a good idea to create your own branded social media feed, as well as working with social media influencers. Your own feed will create a space where you can post images of your products, short descriptions and even link to your store for people to make purchases. Social media influencers are individuals with large followings who can show off your products and raise further awareness of your brand, linking people back to your brand’s social media pages and your website. This, of course, all entails a lot of work. A good digital agency will help you to achieve this.
Demonstrations
Demonstrations are a great way to show members of the public how your products work, the key benefits of your products and why your brand offers better options than competitors. Often, you will most commonly see demonstrations carried out at specialist exhibits centered around the industry you work in, or in stores during peak sales periods, such as Black Friday and Christmas. Fully train a demonstrator in how to use your product, how to show off its best features and load them with the answers to any FAQs that customers may bring to them after their demonstration. You should also supply appropriate equipment for their demonstration, such as a microphone or loudspeaker.
Promotional Activity
There are a number of promotional activities you can carry out that will see promotional workers engage with members of the public, raising awareness of your brand, promoting the benefits of your products and even taking leads through data collection. To make the most of your promotional activities, it’s a good idea to make sure that they’re based in a place where your target demographic are likely to spend time. This could be at particular exhibitions, as highlighted above, in stores they frequently shop in and other locations they frequent. Make sure that there’s a good stand with clear branding. It’s also a good idea to make sure that your stand is covered by some sort of marquee if the activity is taking place outside. There are a number of promotional agencies you can use for quality staff. Read reviews and find ones with a good track record.
These are just a few activities you can undertake to really spread awareness of your brand and products. Each will help introduce your products to your target market, potentially boosting sales and generating more profits for your business!
