How to indentify and justify the ROI of innovation
Moves the Needle
FEBRUARY 26, 2016
This post came out of an interview on the Return on Investment (ROI) of Innovation with David Binetti , Founder of Innovation Options, and Brant Cooper, Co-Founder. To see the interview in it’s entirety, scroll to the bottom of this post. One question kills more innovation initiatives than any other: What’s the ROI for this innovation project? In early-stage projects with a product that’s not in the market, projections are fiction.
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