Do you speak my language?
Jeffrey Phillips
AUGUST 8, 2016
I stumbled upon a nice article that deals with a very important issue for any corporate innovator: how to communicate what you are doing, why you are doing it and why it matters to executives. The article was published in the MIT Sloan Management Review and is entitled When innovation meets the language of the corner office. The article notes that innovators often use different terminology when describing their work or tools (eg customer experience journey) and have different deliverables, proje
Let's personalize your content