Social media: value creation through interaction
Norbert Bol
APRIL 23, 2016
Last week I wrote about how Facebook is becoming the innovation platform. Singaraju et al. (2016) point out that social media platforms should not only be viewed as a context in the communication, value co-creation or innovation between participants. A social media platform can be seen as an actor as well, when it is able to generate higher order information through specific algorithms.
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