I keep arguing we all need to seek out innovation alignment
Paul Hobcraft
JUNE 20, 2016
All too often strategy is not influencing the behaviours and outcomes around innovation, it is simply allowing them to be left to chance. Innovation is being ‘pushed down’ the organisation for others to interpret and offer their answers. They execute to their own understanding and often the innovations end up as not strategically aligned. That is plainly wrong, not knowing the strategic objectives it is one of the principle causes of innovation failure and requires fixing.
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