BrainZooming

FEBRUARY 18, 2016

When should a brand create content itself versus outsourcing content creation to an outside agency? That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy.

Marketing 67

Marketing Strategy Strategy Video 67

Innovation Excellence

FEBRUARY 18, 2016

Did you know that the average employee suggestion box has less than 10% adoption? From analysing over 20 research papers on suggestion systems (read more about our research in the Employee Suggestion Box: 10 Factors that Separate Failures from High Performers ), we've uncovered 11 unexpected facts about managing employee idea programs.

Management 45

Management System Idea Management Innovation Management 45

Gregg Fraley

FEBRUARY 18, 2016

I’ve recently revised this “rule of thumb” list for a client and thought I’d share it in a blog post. This list is the accumulated wisdom of many years. The big change from the previous version is the emphasis on projects. It’s the key to everything in my view, from culture change to positive team dynamics to effectiveness of an overall innovation program.

Team Building 52

Team Building Project Innovation Training 52

Innovation Excellence

FEBRUARY 18, 2016

Timing is key in Innovation. Part 1 of the two-part blog series on the Starbucks story covers the time period from Starbucks’ humble beginnings in 1971 as just a single storefront to Howard Shultz raising the necessary capital to buy Starbucks and make it a private company in 1987.

Innovation 40

Innovation Company Entrepreneurship Innovation Management 40

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

Data