Double Down, Explode, Bridge and Breakout: The innovation options
Jeffrey Phillips
MARCH 31, 2015
For quite a while now, the words and phrases we use when we talk about innovation have bothered me. To some extent that's because the language is too inexact, and in other cases the words have been appropriated or misused. In many companies any new product is labeled "innovation", regardless if it is actually innovative or not. Further, innovation is a word that encompasses so many activities and purposes that it becomes almost meaningless.
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