10 Awesome Lessons on Innovation from Great Explorers
Gijs Van Wulfen
AUGUST 24, 2014
This advertisement ran in a London newspaper in 1913. Could you have imagined answering it? If you did, you are a real innovator. Besides you, over 1000 men did. They were hoping to be chosen for an Antarctic exploration led by Sir Ernest Shackleton. He gained fame for his 1909 expedition to the South Pole. When I read this ad in one of my travel books it struck me that 100 years later this could have been and ad for an innovation project.
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