Four Lessons from Mullen’s Chief Innovation Officer
Innovation Leader
JUNE 16, 2013
In June 2009, Edward Boches became the first Chief Innovation Officer at Mullen, an ad agency that works with household names like JetBlue, Adidas, and Zappos.
Innovation Leader
JUNE 16, 2013
In June 2009, Edward Boches became the first Chief Innovation Officer at Mullen, an ad agency that works with household names like JetBlue, Adidas, and Zappos.
Boxes and Arrows
JUNE 18, 2013
'I work on interfaces used by college students to search for academic articles. Librarians buy these databases. Librarians happen to be wonderful clients to build products for because they always let you know what they don’t like. A few years ago, my department started hearing complaints about the “save” icon on our interface. The librarians were concerned that, since college students had never seen floppy disks, they wouldn’t know what the icon meant.
Innovation Leader
JUNE 18, 2013
Philips North America chairman Greg Sebasky, left, calls it "one of the first attempts by a large company to do open innovation.
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