ZipBuds: a short story in product development
Bennett Cherry
NOVEMBER 10, 2010
When students ask what it takes to get a product developed from concept to consumer, I now have another great example to share with them: ZipBuds, from Digital Group Audio (DGA).A little background would help, wouldn't it? Here's how it goes.Erik Groset, President and Co-Founder of DGA, has been a featured Guest Entrepreneur in my classes over the past 2 years and has done a masterful job of.
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