Bring customers into the idea review process
Hutch Carpenter
JUNE 10, 2014
Say you’ve got some internal ideas at your company. Who takes a look at them? Assesses them to determine next steps for each idea? Figures out the value and difference the ideas can make? How about your own customers? I talk a lot about jobs-to-be-done here, and getting a firm grip on those to understand where innovation and product enhancement opportunities lie.
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