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What is Healthcare Market Research? Definition, Process and Best Practices

IdeaScale

What is Healthcare Market Research? Healthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. Healthcare market research aims [.]

Marketing 130
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AI And Innovation Will Play A Pivotal Role In The Healthcare Industry, How?

IdeaScale

No doubt, one of the most important industries today is the healthcare industry. According to reports, the global healthcare industry is estimated to be $7.9 On the other hand, the North America healthcare market is about $1trillion comprising of 12.5% of global healthcare market share.

Industry 147
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Why Patients Deserve Cannabis-Educated Healthcare Professionals

Business and Tech

The medical cannabis market has expanded, too. Gavin Newsom signed SB311 (aka “Ryan’s Law”), “requiring that hospitals and healthcare facilities allow terminally ill patients to use medical cannabis instead of opiates for pain relief.”. Nearly 35 million U.S. By June 2021, approximately 3.6 million patients were enrolled in U.S.

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Go-to-market: what healthcare could learn from how consumer goods are launched

Board of Innovation

Taking a product to market is a more complex process in the healthcare world than it is in the consumer goods field. The healthcare industry could leverage cross-sector methods of getting their products to the right consumers, at the right time. But it doesn’t mean there’s nothing to learn from the latter.

Marketing 145
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i3: A market-creating initiative for African healthcare innovators

Christensen Institute

i3 is a pan-African initiative designed to accelerate the commercialization of 60 promising early & growth-stage healthcare companies. The initiative will provide grants, training, a network, and access to market support for these companies. Market-creating innovations are more than products or services, they are systems.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Many other healthcare organizations made the same decision. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model. Office of Civil Rights.

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What Does Healthcare Innovation Entail?

IdeaScale

We live in an age of technological innovation, and one of the biggest beneficiaries of new technologies has been the healthcare industry. Advances in diagnostic and treatment technologies are revolutionizing how healthcare is delivered. Here are just a few examples of healthcare innovation management in action. and much more.