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What Makes A Strategy “Good?”

Digital Tonto

One of the most frustrating statements I come across is that “we had a good strategy, but just couldn’t execute it.” So how was that a good strategy? This raises an important question: What makes a strategy good? The concept of strategy gets thrown around so much and so incompetently, few stop to define the term.

Strategy 168
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Change Management is strategy and vice versa

Jeffrey Phillips

I was reviewing the website of a strategy consulting firm recently, and their focus on strategy and team alignment felt like the same old, same old. Finally, I want to build a case that change management is integral to strategy, not a supporting element or an afterthought. When others zig, it may be time to zag. What's needed?

Strategy 167
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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. The post Lateral Thinking in Business Strategy appeared first on Destination Innovation. How can you differenitate your business from the competition? Nintendo Wii’s Motion Controls : What radical feature can we add?

Strategy 169
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Multitasking – NOT the Best Strategy

Focused Momentum

As an expert in strategy development for more than 20 years, I have had a front row seat to how this trend has impaired strategic thinking too. As you know, it has gotten so bad that we’ve had to pass laws to do less of it, and now research indicates that rather than increasing productivity, it could be harming us.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.

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Disruption is not a strategy

Idea to Value

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works. However, disruption is not a strategy you can plan for yourself.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 128
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions?

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.