A Fresh Take on Strategy Development


Businesses have been using the same formula to develop strategies for many years. However, is this formula still valid in today’s fast-paced business environment?

Augmented Reality: The time has come


While Virtual Reality (VR) only offers a key to a new world, Augmented Reality (AR) “expands” the world we live in. Thereby, the technology provides helpful context information or adds features to an existing application. But why is there currently such a hype surrounding AR applications?

Cognitive Biases – That’s how unreliable we think


Cognitive biases are mostly unconscious, systematic distortions of our perceptions, decisions and judgements. Our ideation experts show why biases are relevant for generating ideas and give tips on how their influence can be reduced. Heuristics: abbreviations of the brain.

Product development: From hypothesis to experiment


Product development is confronted with the constant challenge of supplying the customer with a product that exactly meets his needs. In our new blog series, etventure’s product managers provide an insight into their work and approach. The focus is on hypothesis-driven product development.

6 Ways to Build a Successful Innovation Program

Learn how forward-thinking leaders use crowdsourcing to impact their company’s bottom line through methods such as creating a culture of innovation.

A Beginner’s Guide to MVP


What is an MVP? Why is it important for your business? In our beginner’s guide to MVPs our Head of Product, Gregor Ilg, explains what a minimum viable product is, how it is developed and how it can help companies to enhance innovation. Introduction.

Blockchain Demystified


Blockchain is receiving a lot of attention, and is making inroads into the enterprise space. But what is Blockchain exactly, and why is it important? In the following blog, etventure’s Lukas Bower explains Blockchain – for an executive audience. What is Blockchain?

Why Go Digital?


All the metrics you use to measure success indicate that you are doing just fine – So why “Go Digital”? etventure’s CEO for North America, Lukas Bower, provides some context – and clarifies why business leaders should not only “Go Digital”, but make innovation a top priority.

Product development through hypotheses: formulating hypotheses


Product development is confronted with the constant challenge of supplying the customer with a product that exactly meets his needs. In our new blog series, etventure’s product managers provide an insight into their work and approach. The focus is on hypothesis-driven product development.

The Business of Two-Speed IT


What is Two-Speed IT? How can it accelerate time-to-market? In “The Business of Two-Speed IT” our Head of Technology, Martin Rudloff, explains Two-Speed IT for business leaders. As a leader, you are well aware of the pressure to drive innovation within your business.

Creating Digital Entrepreneurs 


When we think about digitization, we think about technologies, processes and business models. We rarely consider the importance of the “ human factor ” in the digital transformation process. The Cultural Status Quo.

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Spigit's 2018 State of Crowdsourced Innovation Report

A rigorous analysis of how the world’s largest brands – representing 21 different industry verticals – leverage their innovation programs to solve problems and surface opportunities, and the key role crowdsourcing plays in their success.

Going Lean, Again


Friedrich Arnold, Senior Project Manager at etventure, explains how manufacturers can embrace the Lean Startup methodology as the centerpiece of their Digital Transformation. The Proud Leader.


The Art of Agile


In this article, etventure’s Head of Product Gregor Ilg will take a closer look at the buzzword “Agile” – and de-mystify Agile in a business context.

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Entrepreneurship: The “Trump Effect” is scaring away startups as Germany beckons (in German)


Fewer and fewer German founders are motivated to move to the USA. Whereas just a year ago 32% wanted to launch their startup there, according to a current Bitkom survey this figure declined by more than one-half to only 15%.

Product development through hypotheses – start of the new blog series


Product development is confronted with the constant challenge of supplying the customer with a product that exactly meets his needs. In our new blog series, etventure’s product managers provide an insight into their work and approach. The focus is on hypothesis-driven product development – an approach that is oriented primarily towards the “Lean Startup” philosophy. Let’s face it: We do not know the ideal solution for every problem.

FinTechCube benchmark study: “Banks lack a customer focus”


What is the state of digitization in the German banking sector? In order to answer this question, FinTechCube carried out the benchmark study “Digital Transformation of Banks”. More than 30 banks and around 200 private customers were surveyed for this.

Quantifying a Culture of Innovation

A rigorous, quantitative analysis of corporate innovation cultures – the most comprehensive study on this topic ever.

Digital transformation: Good ideas implemented badly or bad ideas implemented well?


Almost all companies are occupied with the issue of digital transformation. New studies appear almost daily that aim to demonstrate the importance CEOs and managers from all sectors attach to digital transformation. So far, so good.


Digitization and digital transformation – an overview of the most important topics from the month of November


Once again, we look back and examine the latest exciting digitization-related news. This month provided even more clarity about the way that digital players are moving in and occupying interfaces for interacting with clients.

No such thing as the digital revolution? Avoidance strategies and status quo mentality are deadly when it comes to digitization!


“There is no such thing as the digital revolution.” That is what Hans-Werner Feick announced recently in his column on the business portal website BILANZ.

Google Jobs – the winners and losers


Interview with CEO Steffen Manes on Google’s entry into the jobs market. Steffen – one has the impression that the recruitment business is currently holding its breath. The reason for this is that Google is entering the jobs market. What has happened? For a long time, there have been rumors that Google could consider the jobs sector attractive enough to develop its own offer there. That has now happened.

Data From 3.5 Million Employees Shows How Innovation Really Works

Analysis of how 3.5 million employees using Spigit ideate proves innovation is a science, and can be measured.

Digitization and digital transformation – an overview of the most important topics from the month of October


Another month has passed, so it’s time to look back. What were the top issues relating to digitization in October? This month’s overview looks at the investment that is needed in Germany’s schools in order to prepare the younger generation for the digital future. It also considers the kind of jobs that will still be available in the future. Another hot topic last month was the lack of transparency at Google and Facebook, and the lack of data protection provided by WhatsApp and Yahoo.

‘Insurance for Digital Natives’ – study by W&W Digital and MSR Insights


What makes the young, digitally savvy target group ‘tick’ when it comes to insurance? This is the question addressed by W&W Digital , the joint venture between Wüstenrot & Württembergische and etventure, together with the market researchers at MSR Insights. The ‘Insurance for Digital Natives’ study provides some indications. By using traditional sales channels and offering standard insurance products, insurance companies are losing touch with younger target groups.

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Digitization and digital transformation – an overview of the most important topics from the month of September


What did September bring in the way of digitization news? It is the end of the month and, as usual, we are providing an overview of the most important topics in the media. This blog covers Daimler’s digital offensive, the need for changes to corporate culture, and the advantages of digitization in respect to social equality. Daimler restructures its company for digitization ( FAZ ). A quick look at Daimler’s recent sales figures is enough to show that it is in a good position.

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Twenty Great Sales & Marketing Questions to Ask About Your Product

Destination Innovation

If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. They are intended to challenge conventional assumptions and to take you back to the basics of sales and marketing.

How to Improve Customer Experience in an Era of Choice

Customer experience is quickly becoming the de facto differentiator between successful businesses and the ones that fail. Download this ebook to learn how some of the largest companies in the world are driving better customer experiences.

My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

Technology is radically altering our need for innovation. We see increasingly innovation is feeding off the “ digital response rate ” Connecting technology and innovation is altering how we should re-access organizations ability to build out.

Optimism in Innovation, Thinking About Risk Differently

Paul Hobcraft

For me, there is never enough talked about innovation risk. Innovation is held back so often because the quantification of risk cannot fit into an organization’s current assessment and measurements of risk. It is often too intangible, full of unknowns as the very nature of anything new and different.

Seven Verbs which Define Great Leaders of Innovation

Destination Innovation

Leaders of innovation have a bias for action. They get on with things. No matter how well the business is doing they are not content to settle for what has been achieved so far; they are restless to try new initiatives. These seven verbs describe some of their key actions. Focus.

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Innovation cannot expand without the 4th Industrial Revolution

Paul Hobcraft

We are a long way away from fully capturing the benefits of the Fourth Industrial Revolution (4I)R in an inclusive and holistic way. To do this, technology adoption and diffusion across the ecosystem needs to improve dramatically.

Project Analytics: Visibility that Aids Risk Management

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Product Managers face changes that put delivery at risk. Just as you use data from the customer to inform your solutions, transparency during the building of those solutions is critical for making better risk mitigation decisions. Whether your solution has fixed scope, fixed scheduling, fixed resources or fixed level of quality, the earlier you can know when these are at risk (and how) the better. The more clear the picture, the better you can understand the impacts of changes, and the more effectively you can deliver the solution the customer needs, when they need it, at a reasonable cost. This session will focus on the use of a One-Dimensional Product Backlog from a risk management point of view. We will show how this tool can be used to monitor and evaluate how your solution is getting built, and a clear view of any cascading impacts risks have as they surface.

Well, No, I am NOT a Natural

Tim Kastelle

“I was looking for work that would make my heart sing.” ” Jamie Ford said that recently at a UQ Business School alumni event as she told us about the path her career has taken.

The Future Belongs To The Radically Curious


This is the challenge we’re facing in the Next Economy : how do we train people for jobs that are yet to exist? The catalyst for this question is the threat and opportunity of automation , driven by algorithms and robots that will dominate the workforce; people need digital skills.

CEO to CEO: Tips for Corporate Innovation Success


Are you a CEO of a corporation that is looking to innovate to remain relevant in today’s market? Here are some tips on how to successfully achieve innovation in your corporation from RocketSpace’s CEO, Duncan Logan, who sits in the middle of corporate innovation every day.

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Connecting Innovation is the New Order of Play

Paul Hobcraft

There is a lot of change occurring in our innovation abilities. There is this constant shift to more open-sourcing and collaborating. We are seeing profound shifts that technology and digital transformation are bringing us to deliver innovate differently.

Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

What's the next big trend in analytics software and applications? You've probably used it without even knowing: embedded reporting and analytics. Software development teams more often now are embedding 3rd party analytics solutions into their products and applications to let them focus on other core areas of their software. They also want to provide what their users ask for: reporting and analytics from within the context of the applications they are already using. Dean Yao will talk you through powerful strategies and best practices in embedded reporting, dashboards and analytics that will add value to your products and applications while giving you an analytics partner you can rely on. Empower users with better data presentation and exploration for deeper insights into their data.

Why Should You Conduct a Supervisor Evaluation Survey?


Evaluation and feedback are important factors that contribute towards an employee’s overall growth in an organization. Every employee intends to work harder with each passing day and deliver the best possible results.

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The legend of the Gordian Knot and today’s oganizations “knotty” problems

Paul Hobcraft

Cutting the Gordian Knot. If you are not aware, it is worth reading about the Gordian Knot. For people the world over, the Gordian Knot represents the difficult, the intractable and often the insolvable problem.

5 Brands with Inspiring Sustainable Innovation Stories


It doesn’t matter what industry you’re in – one of the key innovation trends is sustainability. That means business practices, products, packaging, etc. Almost all of our customers have run a sustainability campaign (and if they haven’t yet – they’re planning on doing so soon).

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Four Innovation Lessons You Can Learn from Amazon


Amazon is everywhere, and innovation is why. Amazon has been one of the key innovative drivers of the twenty-first century.

Living With Technical Debt: Balancing Quality and Perfection

Speaker: Cliff Gilley, The Clever PM

As a Product Manager, you probably have to deal with technical debt. Regularly. Whether you like it or not - because it can’t be avoided. Unexpected details pop up, as small as UX that needs clean-up, and as big as a previously unforeseen flaw in the infrastructure of a project. We have to accept that nobody gets away without some technical debt. And of course, the longer you take to deal with your technical debt, the more difficult it becomes to address fully. Feeling frustrated? Fortunately, we can take a step back, gain clarity, and see how the decisions we make impact our technical debt. Then, we can make decisions about how we want to balance technical debt with other priorities. Are we willing to live with some level of technical debt in order to ship product and meet deadlines? Can we mitigate technical debt to get to an MVP faster?