The Knowns and Unknowns of the Front End of Innovation
JANUARY 17, 2018
The above quote is from the former U.S. Secretary of Defense Donald Henry Rumsfeld, who mentioned “unknown unknowns” (Rumsfeld, 2002). Since then, people have started using quadrants of knowledge, i.e., known known, known unknown, unknown known, and unknown unknown, to understand and explain the nature of risk but also of leading to an opportunity. For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well.