Innovation Archetecture

COVID-19: nothing new under the sun

Innovation Archetecture

What has been will be again, . what has been done will be done again; . there is nothing new under the sun. Ecclesiastes 1:9. When I was around four I tripped running up the back stairs to our house. I landed on the sharp edge of the pressed sheet metal box that the local dairy provided their customers who signed up for milk delivery. The box made a deep gash by my left eye. My mom took me, bleeding and sniffling, to the doctor for stitches.

“It’s Our Job to Ask Questions”: Building a Culture of Inquiry

Innovation Archetecture

After the publication of Great Question! I began running workshops around “building a culture of inquiry.”

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Ideation Drives Discovery in Customer Experience

Innovation Archetecture

Organizations mint Chief Customer Officers (CXO) as readily as they mint Chief Innovation Officers. What is it about the Digital Age that causes organizations to mint chiefs of all stripes in the way sheriffs from the Old West would mint deputies to join them on the posse?

Business Model Canvas and Customer Discovery templates in Microsoft Visio

Innovation Archetecture

In my work with clients I have found value in having the Business Model Canvas and the Customer Discovery Flow available in Microsoft Visio as a template. Alex Osterwalder developed the Business Model Canvas in his book, Business Model Generation.

LEAN 63

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Innovation and Sustainability: Brothers in Arms

Innovation Archetecture

The computer hardware company Cisco published an article on how blockchain technology holds promise in accelerating the adoption of solar energy.

All Disruption Is Innovative; Not All Innovation Is Disruptive

Innovation Archetecture

The New Yorker ran an article , “Power Brokers,” on how start-up companies—some homegrown, some from Silicon Valley—are offering for the first time a reliable source of electricity to people living in remote parts of Africa. Ghana. Tanzania. The Ivory Coast.

Applying Collaborative Innovation to Design Thinking

Innovation Archetecture

Introduction. “Innovate or die” becomes the order of the day. People in response seek ways to innovate.

A Recap of Innova-Con 2018: The Maturation of Innovation Management Continues

Innovation Archetecture

Last week I had the good fortune to participate in and present at the Innova-Con 2018 conference. Booz Allen Hamilton hosted Innova-Con at their new Innovation Center across from McPherson Square in Washington DC.

Echoes of Everett Rogers’ Diffusion of Innovations: ShotSpotter Comes to the City of Cincinnati

Innovation Archetecture

Have you heard of ShotSpotter? The ShotSpotter company sets up microphones on the top of buildings within a community to capture sounds. The ShotSpotter software tied to the microphones can tell the difference between a gunshot and similar noises, such as the backfiring of a car.

The Benefits of Pursuing Collaborative Innovation with Your Customer Advisory Board

Innovation Archetecture

Introduction. Many organizations have committed to developing deeper intimacy with their most important clients by establishing customer advisory boards.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Bringing Your Balanced Scorecard Alive with Collaborative Innovation

Innovation Archetecture

Introduction. Robert Kaplan and David Norton popularized the Balanced Scorecard twenty years ago. Its simple, visual framework helps organizations depict linked sets of goals that define strategy.

Customer Experience, Ahoy!

Innovation Archetecture

Do you remember your first real job? The job where you had to show up on time? The job where, when you got your first paycheck, you were shocked—shocked—at the inexplicable chasm between gross and net pay? My first real job was at Long John Silvers.

Three Wishes for the Corporate Innovator for 2018

Innovation Archetecture

My dad loved both the creative and technical aspects of photography. He loved taking pictures. And, he loved developing the images. Both activities have within them a bit of art and science. When he passed I inherited the negatives.

The Baldrige Award Program and Innovation Management: A Match Made in Heaven

Innovation Archetecture

Several years ago I had the opportunity and the privilege to serve as an examiner for the Baldrige Awards for the State of Ohio in the U.S. The Malcolm Baldrige National Quality Award recognizes U.S.

Food for Thought: Success and Lasagna

Innovation Archetecture

The recipe for success and the recipe for lasagna enjoy many similarities. First, let us compare the drive to succeed with the desire to make lasagna. We start by observing that nobody makes lasagna for one.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Blessed Are the Mapmakers: The Business of Wayfinding

Innovation Archetecture

In a recent article , I observed that the modern-day organization prizes certain cultural traits. We seek to foment a culture of innovation. We seek to foment a culture of quality. We seek to foment a culture of sustainability. And, a culture of safety.

LEAN 52

Innovation Culture – The Ultimate Guide

Idea to Value

Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders.

50 Ways to Stifle Innovation

Destination Innovation

(With apologies to Paul Simon). Say goodbye with a wave, Dave. Just get up and leave, Steve. Go for the kill, Bill. When you hear an idea. Don’t try something new, Stu. Just do what you know, Joe. Don’t mess with success, Jess. Treat failure with fear. Don’t share your concern, Bern.

Podcast S3E67: Steve Blank – History and lessons of the Lean Startup method

Idea to Value

In today’s episode of the Idea to Value podcast, we talk with Steve Blank, senior innovation fellow at Columbia University, serial entrepreneur and the founder of the Lean Startup movement.

LEAN 171

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Why Every Large Organization Should Decentralize Innovation

Idea to Value

I recently met with a very successful company that is seen as a highly innovative global pioneer that others in their industry, which is facing many structural headwinds and inevitable changes, look up to.

Sharply accelerating clean energy innovation

Paul Hobcraft

Today the International Energy Agency (IRA) released a long-awaited update on where innovation needs to be in the energy transition we are undergoing. At their own admission, it has been three years since they (IEA) released its last Energy Technology Perspective (ETP) report.

Podcast S3E65: Céline Flores Willers – Expanding your reach on Linkedin

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers. We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

Podcast S3E66: Mark Metry – Overcoming social anxiety and shyness

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Mark Metry, host of the popular Humans 2.0 podcast and author of Screw Being Shy: Learn How to Manage Social Anxiety and Be Yourself in Front of Anyone.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Parkinson’s Law and the Peter Principle – are they relevant to innovation?

Idea to Value

10 people write 10 reports in 10 hours. If you hire 10 more people how many reports will all 20 people write in the same time? 20, right? Wrong! According to Parkinson’s Law it’s still 10. Published in 1942, the theory states that “work expands to fill the time available to complete it”.

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A new normal is upon us, the paradigm shift that will change the World.

Paul Hobcraft

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances.

Change 236

How crisis-driven innovation can help your organization

HYPE Innovation

A note from the author: I first wrote this blog as the basis for a talk in the UK last year when the only thing worrying us was the "crisis' of Brexit.

Podcast S3E64: Jonathan Courtney – What it takes to build a successful digital product

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart. We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Podcast S3E60: Håkan Ozan – Building an ISO standard for innovation management

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management. Topics covered in today’s episode: 00:01:30 His start with innovation management systems. 00:02:30 What is an innovation management system.

Podcast S3E59: Kathryn Haydon – How to become more creatively productive and prolific

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity. We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

How to Kill Innovation Projects

Destination Innovation

Which of these is the most important skill for a leader of innovation? Setting the vision, goals and metrics. Generation of great ideas. Selection of the best ideas. Starting exploration projects. Listening to customer feedback. Managing the portfolio and stage-gates.

Podcast S3E62: Fredrik Haren – The Creativity Explorer

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer. We speak about what we can learn about creativity from different cultures around the world.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

We all need a different Social Media profile? Now.

Paul Hobcraft

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person.

System 221

5 innovative solutions to combat Coronavirus developed by creative companies

Idea to Value

Necessity is the mother of invention. This famous saying is especially true right now, as the world is struggling to contain the spread of the COVID-19 Coronavirus. However, some companies and creative individuals have already come up with innovative solutions to the problem.

Seeing the Energy Transition in Different Horizons and Innovative Ways

Paul Hobcraft

The majority of my recent work has been in investigating and building a comprehensive understanding of the #energytransition. It is, to say at the very least, complex and challenging, but for me, satisfying and rewarding. Let me briefly explain how I am going about this and why.

System 200

3 Dimensions of Innovation: the 23 Capabilities your company needs to succeed

Idea to Value

The image here is the list of exactly which capabilities your company needs to succeed at innovation. Read on to understand how it works and how to implement it yourself.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.