The Big Secret of Design Thinking? Doing.
MAY 30, 2018
million. That’s roughly the number of hits you get today on Google when you search on the term “design thinking.” Design thinking has come a long way since my days at IDEO back in the early ‘90s when the mere mention of the word “design” saw most technologists and non-designers frowning their brow with skepticism. What was design thinking before it was design thinking? Back then, this process wasn’t called design thinking. In fact, it didn’t have a name at all.