Rebel & Reason

One Person's Trash: Rothy's Sees What's Invisible To Others

Rebel & Reason

We've all heard the expression, "one person's trash is another person's treasure." This figure of speech is something we've all experienced. At some point in our personal lives, we've all found the beauty, usefulness, or purpose in an item that someone else has discarded. . Rothy's Puts New Spin On Sustainability With Recycled Flats. Professionally, it gets a bit more challenging to find organizations that embody the treasure/trash dichotomy.

COVID-19 Resources

Rebel & Reason

Rebel Friends, as our entire community takes this current time day by day, our team is working diligently to keep an up to date list of resources. Whether you need aid for yourself, your family, your neighbors, or your business, below are a few great resources you can use. If you are looking to support or donate, plenty of organizations below are seeking help. We are all in this together.


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Community Mode: On

Rebel & Reason

There are plenty of media sites covering an overwhelming amount of “survival mode” stories so we have decided to keep our rebel family updated with “community mode” updates. We talk a lot about disruption and now, almost every last one of us is seeing what this looks like in real-time and we are witnessing the amazing ways brands are responding. In the face of disruption, the number one rule is to pivot quickly.

Eduction Post-COVID

Rebel & Reason

Before COVID-19, having a solid digital strategy was not the most pressing tool that schools around the world worked hard to create. Now however, that story is completely different. As schools across the world have been forced to shut down, their lack of online consideration is being thrown in their face. . Students, teachers, and professors alike have been sent home and forced to adopt the virtual education model.

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Register Today for RIDG’s Return on Innovation: Webinar Series

Speaker: Michelle Royal, Founder of RIDG

Join RIDG's Chief Innovation Officer, Michelle Royal, for a free 60-minute webinar on Tuesday, March 9th at 10 a.m. ET. You’ll learn how to lead your business to a new frontier in a time of disruption and prepare for the future despite intense financial and mental constraints of a pandemic. This is the first webinar of a three-part series on how innovation produces higher profits and happier people. RIDG helps companies make strategic financial decisions and empowers their teams to grow the business.

Small Businesses are Thriving

Rebel & Reason

Charles Darwin once said: . “It It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”. Now more than ever we are seeing one of the most underrated skills in business: following the energy. All of the leaders who were once married to “how it has always been done” are finding themselves in a make or break situation. Either they adapt and follow where the energy is going or they shut down business. .

Social Media Strategic Response Plan

Rebel & Reason

Social media has been around for over 20 years and currently, there are about 3.8 billion active users. Brands have been leveraging these platforms for years to amplify their business values, products, or missions. Today, companies have the potential to reach far more fans than traditional advertising would allow. With this much reach, however, it is possible that you may attract a few reactive or combative individuals who are ready to rumble. .

Rebel Rules #1: See What is Invisible to Others

Rebel & Reason

At REBEL & REASON, we know that there is a corporate rebel in everyone. There's an inherent rule-breaker (or maybe more of a rule-bender) inside all of us who is uniquely equipped to ignore the status quo and build a brave brand that redefines what business-as-usual looks like. . The Rebel Rule Book (aka Some Of The Only Rules Rebels Follow). Of course, at REBEL & REASON, we also understand that unleashing our inner mutineer isn't always easy.

The Future of Personalization

Rebel & Reason

Consumers are craving personalization and customized experiences to enhance their daily lives. They’re looking for brands to provide unique solutions to cater to their individual preferences. . Companies need to be consumer-focused in today’s world to satisfy their needs. Even Netflix realizes the importance of this message. . Our focus is not on Disney+, Amazon or others, but on how we can improve our experience for our members ,” says Netflix CEO Reed Hastings. .

KLM Royal Dutch Airlines Launches "Fly Responsibly" Program

Rebel & Reason

Every industry has its own unique set of corporate monsters. At some point, most company leaders recognize specific consumer demographics, situations, and trends that, while driving profit margins, dilute the organization's internal core values. It's then that rebel brands must make a choice: protect profit margins or protect the integrity of their brand. The Fine Line Between Monster and Monster Slayer.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

Navigating Through Disruption Caused by COVID-19

Rebel & Reason

The rampant spread of coronavirus (COVID-19) has caused global health concerns, and in some countries, a full-scale crisis. While our top priority should always be our health, the reality is that major national and worldwide events don’t just impact our personal lives - they can also have a profound effect on our professional lives as well.

Patagonia Slays Its Own Corporate Monster

Rebel & Reason

Our recent REI blog illustrated how true business rebels aren't afraid to slay their corporate monsters. To be clear, these unwieldy beasts aren't external market variables that negatively impact revenues. Rather, these monsters may actually be directly (and often significantly) driving dollars and profits to the company's bottom-line but somehow still simultaneously threaten an organization's core values and beliefs. .

How Professionals Rebels Continuously See What is Invisible to Others

Rebel & Reason


Misfits Market Changes the Look (Not Taste) of Healthy Foods

Rebel & Reason

Here at REBEL & REASON, we celebrate rebellious enterprises that slay the monsters that contradict their core value systems, regardless of whether or not these perceived business beasts drive bottom-line dollars to their profit margins. We also recognize that some companies don't just eliminate these temporary corporate monsters and carry on with business as usual.

Extending the Reach of HR: Supporting and Sourcing Remote Talent

Speaker: Karen Lim, Alliance Academy

The concept of Global HR is becoming more common as more companies become permanently remote. As companies expand their talent-bases beyond borders, HR reps will bear the responsibilities that come along with it. Adapting to different cultures, distances, and legal implications whilst preserving core company values is essential. Once you can do this, the world becomes your oyster. Join Karen Lim of Alliance Academy, and learn to thrive in a remote-first mindset.

Billie's "Female First" Razor Slays Beauty Stereotype Monsters

Rebel & Reason

As we've learned in our previous posts, there are all sorts of invisible corporate monsters that true business rebels must eliminate to remain authentic to their core values and beliefs. Like REI and Patagonia, some rebel brands slay monsters by setting boundaries that keep customers out. However, some inherently mutinous organizations slay their corporate monsters by eliminating antiquated and downright discriminatory conventions to allow more customers in.

From The Top Down: Five Ways To Foster A Rebel Corporate Culture

Rebel & Reason

How To Use Rebellion To Catapult Your Brand Forward

Rebel & Reason

In today's globally connected corporate landscape, how we do business evolves at hyper speed, forcing entrepreneurs in every vertical to push past traditional operational standards. It's no longer enough to be first or best in the marketplace. Today's innovators must continuously redefine industry standards to not only gain the critical marketing momentum needed to get to the top, but to also avoid the dreaded crush of stagnation to ensure their brand stays there. The best way to achieve both?

Rebellion: The Ultimate Entrepreneurial Superpower

Rebel & Reason

There is a direct, undeniable link between innovation and business success. Being first to market with something new, fresh, and different instantly catapults a company ahead of the stagnating competition, often with meteoric speed. Unfortunately, in today's world of technology-centric, fast-paced enterprise, it would seem we are currently experiencing a prolonged innovation drought of sorts.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Shaking up our “sharing economy” - How Airbnb used rebellion to revolutionize the hospitality industry

Rebel & Reason

Quick question, Would you ever let a stranger sleep in your bed? It’s a question that’s sure to raise some eyebrows and generate an instant “nope!” or two -- but Airbnb has convinced the owners of over 6 MILLION properties to say yes, making it a standout in the growing “shared economy” and dwarfing even the largest of hotel chains. .

Rebels Always Stay in the Game - And You Should Too

Rebel & Reason

True provocateurs never accept "good enough." They view the status quo with disdain, continuously searching for a new, different, better, or simply more interesting way to do anything. Even at the top of their game, they will continuously push themselves to see if they can attain what others deem impossible. . Rebellious Inspiration Transcends Time And Place . Sometimes, corporate rebels can draw inspiration from innovators from another time and place.

Applying Rebel Rule #1: Seeing What's Invisible to Others

Rebel & Reason

We've defined the specifics about Rebel Rule #1: Seeing What's Invisible to Others. We've also taken a deeper dive into this rebel rule, identifying it in action at Rothy’s. Now it's time to pinpoint ways to apply this principle into your own business practices. . REBEL & REASON Offers Tips To Help You See What Others Can't. Feeling a bit pressured to tap into an unpracticed superpower? You're not alone – and (better yet) – it's not as hard as you may think.

Cultivate The Rebel Mindset (Yes, You)

Rebel & Reason

Embrace The Rebel Mindset to drive substantive change within your organization, team, industry or community. As we highlighted in our previous blog, How To Launch Your Career As A Full-Time Rebel, you don't have to be the owner of the company to launch a corporate rebellion. You don't even have to be a C-level executive (or director, manager, supervisor, etc., you see where we're going with this).

11 Ways to Make a Short Remote Design Thinking Project a Success

You can achieve a huge amount in a short period with a virtual design thinking project. While some teams want to come together for several weeks or months to tackle a challenge, others want to run short, sharp projects to find a quick solution. And with the right preparation, attitude, and structure in place, that's totally possible.To help make sure your short innovation projects are a success, download this free guide from the team at Sprintbase, a virtual design thinking platform, to learn their top tips.

Change Management vs. Change Leadership: Which One Makes Sense for Your Business?

Rebel & Reason

At some point, every enterprise must confront one of the biggest challenges faced by modern organizations across the world: Change. Or, more specifically, successful change. In today's rapidly evolving business terrain, true corporate rebels recognize that without effectively and successfully incorporating a culture that embraces change within their companies, failure is almost imminent.

4 Ways To Discover The Truth About Your Company Culture

Rebel & Reason

The benefits of a positive company culture go far beyond having happy employees. A thriving workplace environment helps define a business' internal and external identity, reflects an organization's core values, and empowers its employees. Your company's professional vibe can even have a direct impact on your bottom line. Recent statistics show that satisfied employees are not only more engaged but are also 20% more productive than the competition.

Rebel Brand and Corporate Monster Slayer

Rebel & Reason

" We’re closing our doors, paying our employees to get out there, and inviting America to OptOutside with us because we love great gear, but we are even more passionate about the experiences it unlocks.” Jerry Stritzke, president and CEO of REI, first announced the OptOutside movement in a 2015 letter released to the store's 5.5

Corporate Rebels Bravely Lead With Their Beliefs to Redefine the Possibilities

Rebel & Reason

Renowned British economist and investor, John Maynard Keynes, once said, "Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally." Almost a century later, Keynes' theory still holds. In our current, highly tumultuous corporate climate, many organizations find themselves unknowingly pursuing comfort, not success, as their most coveted commodity. Entrepreneurs Often Struggle To Go Against Conventional Methods and Strategies.

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

How To Launch Your Career As Full-Time Rebel

Rebel & Reason

When we think "corporate rebel," we often instantly conjure up images of world-famous entrepreneurs. We focus on visionaries like Oprah, Steve Jobs, and Bill Gates; non-conforming provocateurs who struck out on their own, purposefully swimming against the existing current to make their indelible business mark on a global scale. Start Your Own Business Rebellion, Right Where You Are.

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3 Ways to Change Perceived Weaknesses into Corporate Differentiators

Rebel & Reason

Many small to mid-sized business owners believe that successfully running their enterprises means steering clear of the industry giants. They (wrongfully) assume that their smaller operations instantly put their company at a disadvantage, unable to go head-to-head with the vertical’s biggest competitors. Not true.

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3 Ways To Help Your Team Break Rules And Innovate

Rebel & Reason

Most executives recognize that innovation is the very cornerstone of any successful enterprise. However, rebel corporate leaders understand that effective innovating isn't always about a major organizational transformation or bringing a revolutionary product to market. True rebels know that innovation is not a single event or milestone; it's a fundamental business culture that's nurtured from the top down - and by its very nature, it's deeply rooted in the fine art of rule-breaking. ?

Pursuing Discomfort: Why You Should As A Corporate Practice

Rebel & Reason

Looking for a way to shake things up with your team in the name of professional growth and development? Serve up a heaping helping of disruption and (most importantly) discomfort. Most people zero in on their comfort zone, lavishing in what they know (and can control) as a measure of their collective success.

This Buyer’s Guide Will Help you Choose the Best Graph Database

Selecting a graph database is an important decision that can shape the success of your organization. This guide is intended to assist your buying decision with side-by-side comparisons of graph databases from Amazon, DataStax, Neo4j, and TigerGraph.

Understanding Your Role (Hint: It's Not Your Job Title)

Rebel & Reason

In our last blog, we learned, how to cultivate the rebel mindse t - a process that promotes and conditions rebellious thinking at our place of business. We've also learned that the word rebel is both a noun and a verb…and that rebels take action. Are you ready to put your new frame of mind to work and thrive as the corporate creative you are? It all starts with one key component in the lives of full-time rebels everywhere: Understanding your role.

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A Rebel's Roadmap for Aligning Your Goals

Rebel & Reason

We recently discussed the importance of understanding your role within the context of others in your organization. How what you do as a full-time corporate rebel can impact, influence, and inspire individuals and stakeholders, both within and beyond your company. You're officially ready to take things up a notch and learn how to strategically align your career goals with your boss' and the business' objectives for mutually beneficial results that drive your career forward. .

Building Bridges: The Full-Time Rebel's Preferred Method Of Travel

Rebel & Reason

You understand your corporate role (where you are), you've aligned your goals (where you want to be) – now what? It's time to start building bridges, or strategically connecting with others to fast track the journey between the two. Full-time rebels are often natural-born bridge builders based on two inherent characteristics. First, most rebels have a heightened, innate curiosity about, well, everything.

Empowering Employees To Maintain (& Change) Your Corporate Culture

Rebel & Reason

There's a common presumption in the industry that corporate culture is a top-down only phenomenon, where the c-suite executives alone establish the workplace vibe for the entire organization. Yes, a company's leadership team is essential to striking and supporting a positive tone within a business.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.