Rebel & Reason

COVID-19 Resources

Rebel & Reason

Rebel Friends, as our entire community takes this current time day by day, our team is working diligently to keep an up to date list of resources. Whether you need aid for yourself, your family, your neighbors, or your business, below are a few great resources you can use.

Eduction Post-COVID

Rebel & Reason

Before COVID-19, having a solid digital strategy was not the most pressing tool that schools around the world worked hard to create. Now however, that story is completely different.

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One Person's Trash: Rothy's Sees What's Invisible To Others

Rebel & Reason

We've all heard the expression, "one person's trash is another person's treasure." This figure of speech is something we've all experienced. At some point in our personal lives, we've all found the beauty, usefulness, or purpose in an item that someone else has discarded. .

Community Mode: On

Rebel & Reason

There are plenty of media sites covering an overwhelming amount of “survival mode” stories so we have decided to keep our rebel family updated with “community mode” updates.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Small Businesses are Thriving

Rebel & Reason

Charles Darwin once said: . “It It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”. Now more than ever we are seeing one of the most underrated skills in business: following the energy.

How To Think & Act Like a Rebel Brand (Interview with our CEO)

Rebel & Reason

If you have had the opportunity to chat with our CEO Nicola Smith for even 2 minutes you know, she is a strategic rebel through and through. She took her core rebel values and created our company, REBEL & REASON. Everything we do is filtered through the lens of our beliefs and our mission. .

Rebel Rules #1: See What is Invisible to Others

Rebel & Reason

At REBEL & REASON, we know that there is a corporate rebel in everyone. There's an inherent rule-breaker (or maybe more of a rule-bender) inside all of us who is uniquely equipped to ignore the status quo and build a brave brand that redefines what business-as-usual looks like. .

The Future of Personalization

Rebel & Reason

Consumers are craving personalization and customized experiences to enhance their daily lives. They’re looking for brands to provide unique solutions to cater to their individual preferences. . Companies need to be consumer-focused in today’s world to satisfy their needs.

Navigating Through Disruption Caused by COVID-19

Rebel & Reason

The rampant spread of coronavirus (COVID-19) has caused global health concerns, and in some countries, a full-scale crisis.

KLM Royal Dutch Airlines Launches "Fly Responsibly" Program

Rebel & Reason

Every industry has its own unique set of corporate monsters. At some point, most company leaders recognize specific consumer demographics, situations, and trends that, while driving profit margins, dilute the organization's internal core values.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Patagonia Slays Its Own Corporate Monster

Rebel & Reason

Our recent REI blog illustrated how true business rebels aren't afraid to slay their corporate monsters. To be clear, these unwieldy beasts aren't external market variables that negatively impact revenues.

Misfits Market Changes the Look (Not Taste) of Healthy Foods

Rebel & Reason

Here at REBEL & REASON, we celebrate rebellious enterprises that slay the monsters that contradict their core value systems, regardless of whether or not these perceived business beasts drive bottom-line dollars to their profit margins.

Billie's "Female First" Razor Slays Beauty Stereotype Monsters

Rebel & Reason

As we've learned in our previous posts, there are all sorts of invisible corporate monsters that true business rebels must eliminate to remain authentic to their core values and beliefs. Like REI and Patagonia, some rebel brands slay monsters by setting boundaries that keep customers out.

From The Top Down: Five Ways To Foster A Rebel Corporate Culture

Rebel & Reason

How Professionals Rebels Continuously See What is Invisible to Others

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How To Use Rebellion To Catapult Your Brand Forward

Rebel & Reason

In today's globally connected corporate landscape, how we do business evolves at hyper speed, forcing entrepreneurs in every vertical to push past traditional operational standards. It's no longer enough to be first or best in the marketplace. Today's innovators must continuously redefine industry standards to not only gain the critical marketing momentum needed to get to the top, but to also avoid the dreaded crush of stagnation to ensure their brand stays there. The best way to achieve both?

Rebellion: The Ultimate Entrepreneurial Superpower

Rebel & Reason

There is a direct, undeniable link between innovation and business success. Being first to market with something new, fresh, and different instantly catapults a company ahead of the stagnating competition, often with meteoric speed. Unfortunately, in today's world of technology-centric, fast-paced enterprise, it would seem we are currently experiencing a prolonged innovation drought of sorts.

Applying Rebel Rule #1: Seeing What's Invisible to Others

Rebel & Reason

We've defined the specifics about Rebel Rule #1: Seeing What's Invisible to Others. We've also taken a deeper dive into this rebel rule, identifying it in action at Rothy’s. Now it's time to pinpoint ways to apply this principle into your own business practices. .

Rebels Always Stay in the Game - And You Should Too

Rebel & Reason

True provocateurs never accept "good enough." They view the status quo with disdain, continuously searching for a new, different, better, or simply more interesting way to do anything.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Rebel Brand and Corporate Monster Slayer

Rebel & Reason

" We’re closing our doors, paying our employees to get out there, and inviting America to OptOutside with us because we love great gear, but we are even more passionate about the experiences it unlocks.”

Shaking up our “sharing economy” - How Airbnb used rebellion to revolutionize the hospitality industry

Rebel & Reason

Quick question, Would you ever let a stranger sleep in your bed? It’s a question that’s sure to raise some eyebrows and generate an instant “nope!” or two -- but Airbnb has convinced the owners of over 6 MILLION properties to say yes, making it a standout in the growing “shared economy” and dwarfing even the largest of hotel chains. .

Pursuing Discomfort: Why You Should As A Corporate Practice

Rebel & Reason

Looking for a way to shake things up with your team in the name of professional growth and development? Serve up a heaping helping of disruption and (most importantly) discomfort.

Cultivate The Rebel Mindset (Yes, You)

Rebel & Reason

Embrace The Rebel Mindset to drive substantive change within your organization, team, industry or community. As we highlighted in our previous blog, How To Launch Your Career As A Full-Time Rebel, you don't have to be the owner of the company to launch a corporate rebellion. You don't even have to be a C-level executive (or director, manager, supervisor, etc., you see where we're going with this).

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Change Management vs. Change Leadership: Which One Makes Sense for Your Business?

Rebel & Reason

At some point, every enterprise must confront one of the biggest challenges faced by modern organizations across the world: Change. Or, more specifically, successful change. In today's rapidly evolving business terrain, true corporate rebels recognize that without effectively and successfully incorporating a culture that embraces change within their companies, failure is almost imminent.

4 Ways To Discover The Truth About Your Company Culture

Rebel & Reason

The benefits of a positive company culture go far beyond having happy employees. A thriving workplace environment helps define a business' internal and external identity, reflects an organization's core values, and empowers its employees. Your company's professional vibe can even have a direct impact on your bottom line. Recent statistics show that satisfied employees are not only more engaged but are also 20% more productive than the competition.

Corporate Rebels Bravely Lead With Their Beliefs to Redefine the Possibilities

Rebel & Reason

Renowned British economist and investor, John Maynard Keynes, once said, "Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally." Almost a century later, Keynes' theory still holds. In our current, highly tumultuous corporate climate, many organizations find themselves unknowingly pursuing comfort, not success, as their most coveted commodity. Entrepreneurs Often Struggle To Go Against Conventional Methods and Strategies.

How To Launch Your Career As Full-Time Rebel

Rebel & Reason

When we think "corporate rebel," we often instantly conjure up images of world-famous entrepreneurs. We focus on visionaries like Oprah, Steve Jobs, and Bill Gates; non-conforming provocateurs who struck out on their own, purposefully swimming against the existing current to make their indelible business mark on a global scale. Start Your Own Business Rebellion, Right Where You Are.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

3 Ways to Change Perceived Weaknesses into Corporate Differentiators

Rebel & Reason

Many small to mid-sized business owners believe that successfully running their enterprises means steering clear of the industry giants. They (wrongfully) assume that their smaller operations instantly put their company at a disadvantage, unable to go head-to-head with the vertical’s biggest competitors. Not true.

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3 Ways To Help Your Team Break Rules And Innovate

Rebel & Reason

Most executives recognize that innovation is the very cornerstone of any successful enterprise. However, rebel corporate leaders understand that effective innovating isn't always about a major organizational transformation or bringing a revolutionary product to market. True rebels know that innovation is not a single event or milestone; it's a fundamental business culture that's nurtured from the top down - and by its very nature, it's deeply rooted in the fine art of rule-breaking. ?

Understanding Your Role (Hint: It's Not Your Job Title)

Rebel & Reason

In our last blog, we learned, how to cultivate the rebel mindse t - a process that promotes and conditions rebellious thinking at our place of business. We've also learned that the word rebel is both a noun and a verb…and that rebels take action. Are you ready to put your new frame of mind to work and thrive as the corporate creative you are? It all starts with one key component in the lives of full-time rebels everywhere: Understanding your role.

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A Rebel's Roadmap for Aligning Your Goals

Rebel & Reason

We recently discussed the importance of understanding your role within the context of others in your organization. How what you do as a full-time corporate rebel can impact, influence, and inspire individuals and stakeholders, both within and beyond your company. You're officially ready to take things up a notch and learn how to strategically align your career goals with your boss' and the business' objectives for mutually beneficial results that drive your career forward. .

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Building Bridges: The Full-Time Rebel's Preferred Method Of Travel

Rebel & Reason

You understand your corporate role (where you are), you've aligned your goals (where you want to be) – now what? It's time to start building bridges, or strategically connecting with others to fast track the journey between the two. Full-time rebels are often natural-born bridge builders based on two inherent characteristics. First, most rebels have a heightened, innate curiosity about, well, everything.

Empowering Employees To Maintain (& Change) Your Corporate Culture

Rebel & Reason

There's a common presumption in the industry that corporate culture is a top-down only phenomenon, where the c-suite executives alone establish the workplace vibe for the entire organization. Yes, a company's leadership team is essential to striking and supporting a positive tone within a business.

When Internal Culture Is Your Biggest Corporate Disruption

Rebel & Reason

As a corporate leader, experience tells you that disruption can (and does) happen. No matter what the industry or size of enterprise, at some point, every organization will experience operational turbulence that threatens corporate opportunity, growth, profits, and overall place in market. Unfortunately, what most executives don't realize is that, oftentimes, the biggest corporate disruption they'll endure has little to do with new vertical products, services, and competitors.

The Top 3 Industries Using Chatbots

Rebel & Reason

Chatapps currently dominate the social and mobile landscape with over 75% of global smartphone users using some sort of messaging app at least once a month in 2015. Snapchat has 150 Million daily active users , activity on Facebook Messenger and WhatsApp combined is now 3X the global volume of SMS messages, at 60 billion messages a day compared to 20 billion and more players are arriving in the space in ever increasing numbers.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.