Your Ideas are Terrible

How to Guarantee an Innovation Project Team Will Fail

Your Ideas are Terrible

To survive today’s business climate and its exponential rate of change, organizations can no longer practice the disastrous (and all-to-common) practice of placing big bets on a small number of ideas. It’s lazy and comfortable and risky. Innovation leaders must learn the art of rapid decision making.

Build Your Innovation Team with Liberal Arts Graduates

Your Ideas are Terrible

It’s been my experience that [Liberal Arts Graduates] look at issues from various perspectives and find new ways of doing things. In other words, they think critically. And once they have a new idea, they communicate their thinking clearly and persuasively. They understand intuitively that the idea is important, but so is the ability to explain it , whether in writing or in front of a group.

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10 Teachings from the Startup Commercialization Trenches

Your Ideas are Terrible

with Capgemini, Coca-Cola, COX, InterContinental Hotels, Porsche, SunTrust and The Weather Company. The BridgeCommunity is a unique commercialization program that connects early-stage technology startups with global corporations.

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External Tactics to Deal with Innovation Budget Cuts

Your Ideas are Terrible

Your innovation budget has been axed. Pull up those bootstraps and turn to outside resources and inspiration to get the job done. In Part 1 of this series (found on Hypepotamus) we focused on internal innovation tactics to try when your budget goes the way of the Blackberry.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Most Exhaustive List of Corporate Innovation Spaces in Metro Atlanta

Your Ideas are Terrible

We’re still smoothing out details with Guinness World Records, but confidence (and an intense Google search) lets us claim the most comprehensive list of corporate innovation spaces in the Metro Atlanta area. You are a part of history for perusing this. . Accenture, The Innovation Hub.

Hyping your Hackathon

Your Ideas are Terrible

Welcome to Part 4 of our series on corporate hackathons. In Part 3 we supplied the ultimate hackathon budget template, Part 2 tackled planning and success criteria, and Part 1 defined corporate hackathons and described their benefits.

Finally – An Idea Platform That Isn’t Terrible

Your Ideas are Terrible

Back in 2012, we noticed a lot of corporations were deploying idea platforms. Curious about their effectiveness, we studied dozens of attempts to launch idea crowdsourcing platforms and uncovered many reasons why a majority of idea platforms fail to produce expected results.

What Tim Brown of IDEO Taught us about Creativity in Corporate Innovation

Your Ideas are Terrible

The Creativity Myth. Creative leadership isn’t about leaders simply becoming more creative. It’s about individuals leading for creativity. That means you, as a leader, must unlock the creative potential of your organization, no matter the industry. It’s your job to set the conditions for your organization to generate, embrace, and execute on new ideas. It’s a competitive imperative that will keep you ahead in the marketplace. Tim Brown, CEO of IDEO and author of Change By Design.

How we use hackathons to accelerate corporate innovation & attract talent

Your Ideas are Terrible

What do you picture when you think about a “hackathon”? A conference room full of empty pizza boxes? A scene from the movie The Social Network? Black t-shirts and Macbook Airs? Many of our corporate clients ask us for advice about planning and running hackathons. How much should we budget? How do we handle IP? How can I sell the opportunity to executive leadership?

Don’t let your corporate hackathon fail before it starts

Your Ideas are Terrible

Welcome to Part 2 of our series on corporate hackathons. In Part 1 we defined corporate hackathons, described the benefits and set a few expectations. In Part 2 we’ll tackle planning. What could go wrong? Actually, a lot.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

So… just who is our customer anyway? Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? It isn’t easy to answer because real-world solutions are complex. Customers have different needs. End-user problems are different from those of decision makers who must also “buy” your solution through support, funding or human resources. Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers.

Fall 2018 Corporate Innovation Events

Your Ideas are Terrible

The Enterprise Entrepreneurship Series. August 16th. Atlanta. CFO Rising Midwest Summit. Sept 6-7. Chicago. Future Trends. Sept 24-25. B2B Next Conference & Exhibition. Sept 24-25. Boston. BrandGarage Summit. October 3-4. Sonoma. Atlanta Techstars Demo Day. October 15th. Atlanta. Atlanta Corporate Innovation Summit. October 18th. Atlanta. WebSummit. Nov 5-6. Lisbon. Venture Olympics. Nov 14-15. Boston. Chief Strategy Officer Summit. Dec 6-7. Our Can’t Miss Pick!

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The Ultimate Hackathon Budget Template

Your Ideas are Terrible

Welcome to Part 3 of our series on corporate hackathons. In Part 2 we tackled planning and success criteria. In this post we’ll do a deep-dive into the nitty-gritty of budgeting. Here is the template – keep reading for instructions. Hackathon, eh? So … how much will it cost? 36,476.89. Wasn’t that easy? Of course the real answer is … it depends. Since “it depends” is the world’s most unhelpful answer we’ll try to give you some tools. The ultimate hackathon budgeting template.

Superconsumers Hold the Secret to Your Next Innovation Breakthrough

Your Ideas are Terrible

Who buys 10 staplers in 2016? I can’t remember the last time I bought a stapler. Sure, I own one. But I have to search for the friggin’ thing whenever I need it. It surprised me to learn that around 20 million are still sold every year. Who in the world is buying them? New college grads? Businesses in emerging markets? Well, if you believe the research of Yoon, Carlotti, and Moore the answer is simple: a handful of people who love staplers.

Day-Of Hackathon Blocking, Tackling & Facilitation

Your Ideas are Terrible

Welcome to Part 5 of our series on throwing impactful corporate hackathons. In Part 4 we talked about promoting your event and recruiting talented hackers to attend. In this post, we focus on day-of activities and event facilitation strategies. It’s the day of your hackathon. You didn’t sleep well, lying in bed searching the back of your mind for that one thing you forgot to do. What could it be? Was it important? No matter – you’re prepared.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Carie Davis Joins Startup Atlanta Board

Your Ideas are Terrible

Carie Davis, Partner at Your Ideas Are Terrible, has joined the esteemed Startup Atlanta Board of Directors. Startup Atlanta introduces, connects, supports and expands the entrepreneurial ecosystem within the greater Atlanta region to bolster the creation of jobs, companies and wealth. “We’re

Innovation Culture – The Ultimate Guide

Idea to Value

Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders.

50 Ways to Stifle Innovation

Destination Innovation

(With apologies to Paul Simon). Say goodbye with a wave, Dave. Just get up and leave, Steve. Go for the kill, Bill. When you hear an idea. Don’t try something new, Stu. Just do what you know, Joe. Don’t mess with success, Jess. Treat failure with fear. Don’t share your concern, Bern.

Why Every Large Organization Should Decentralize Innovation

Idea to Value

I recently met with a very successful company that is seen as a highly innovative global pioneer that others in their industry, which is facing many structural headwinds and inevitable changes, look up to.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Sharply accelerating clean energy innovation

Paul Hobcraft

Today the International Energy Agency (IRA) released a long-awaited update on where innovation needs to be in the energy transition we are undergoing. At their own admission, it has been three years since they (IEA) released its last Energy Technology Perspective (ETP) report.

Podcast S3E65: Céline Flores Willers – Expanding your reach on Linkedin

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers. We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

Podcast S3E66: Mark Metry – Overcoming social anxiety and shyness

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Mark Metry, host of the popular Humans 2.0 podcast and author of Screw Being Shy: Learn How to Manage Social Anxiety and Be Yourself in Front of Anyone.

Parkinson’s Law and the Peter Principle – are they relevant to innovation?

Idea to Value

10 people write 10 reports in 10 hours. If you hire 10 more people how many reports will all 20 people write in the same time? 20, right? Wrong! According to Parkinson’s Law it’s still 10. Published in 1942, the theory states that “work expands to fill the time available to complete it”.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

A new normal is upon us, the paradigm shift that will change the World.

Paul Hobcraft

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances.

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How crisis-driven innovation can help your organization

HYPE Innovation

A note from the author: I first wrote this blog as the basis for a talk in the UK last year when the only thing worrying us was the "crisis' of Brexit.

Podcast S3E64: Jonathan Courtney – What it takes to build a successful digital product

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart. We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

Podcast S3E60: Håkan Ozan – Building an ISO standard for innovation management

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management. Topics covered in today’s episode: 00:01:30 His start with innovation management systems. 00:02:30 What is an innovation management system.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Podcast S3E59: Kathryn Haydon – How to become more creatively productive and prolific

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity. We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

How to Kill Innovation Projects

Destination Innovation

Which of these is the most important skill for a leader of innovation? Setting the vision, goals and metrics. Generation of great ideas. Selection of the best ideas. Starting exploration projects. Listening to customer feedback. Managing the portfolio and stage-gates.

Podcast S3E62: Fredrik Haren – The Creativity Explorer

Idea to Value

In today’s episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer. We speak about what we can learn about creativity from different cultures around the world.

We all need a different Social Media profile? Now.

Paul Hobcraft

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

5 innovative solutions to combat Coronavirus developed by creative companies

Idea to Value

Necessity is the mother of invention. This famous saying is especially true right now, as the world is struggling to contain the spread of the COVID-19 Coronavirus. However, some companies and creative individuals have already come up with innovative solutions to the problem.

Seeing the Energy Transition in Different Horizons and Innovative Ways

Paul Hobcraft

The majority of my recent work has been in investigating and building a comprehensive understanding of the #energytransition. It is, to say at the very least, complex and challenging, but for me, satisfying and rewarding. Let me briefly explain how I am going about this and why.

System 200

3 Dimensions of Innovation: the 23 Capabilities your company needs to succeed

Idea to Value

The image here is the list of exactly which capabilities your company needs to succeed at innovation. Read on to understand how it works and how to implement it yourself.

How Can You Force Yourself to Think Outside the Box?

Destination Innovation

There are many ways. Here are some suggestions: First recognise that we all live inside boxes which frame our view of the world. We all make assumptions. Stay curious and open-minded. Ask many questions about any situation and be receptive to different points of view.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.