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Sixteen Sci-Fi Predictions Which Came True

Destination Innovation

Here are some notable examples. Arthur C Clarke’s book, 2001 : A Space Odyssey, published in 1968 envisioned ‘newspads’ which astronauts used to find out what was going on. Television – Mark Twain published an article in 1898 in which he described a ‘telectroscope’ which would allow people to see global news from around the world.

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Confirmation bias: Looking for information to prove you are right

Idea to Value

For example, a 1977 experiment found that scientists much prefer experiments which would prove that their hypothesis was right, rather than the more valuable experiments which might show that their hypothesis is wrong (this data would have allowed them to find out why, and to improve it).

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The Default Mode Network in the brain

Idea to Value

In 2001, summarising years of seeing this activity across experiments, Marcus Raichle coined these active regions as the brain’s default mode network. For example, the working memory we mentioned earlier is more involved in convergent thinking. There is some “default” activity.

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What Formula Made Steve Jobs as an Innovation Leader So Successful?

IdeaScale

And until 2001, that was it. When Apple did debut a new product in October 2001, it was completely outside those categories as well: It was the iPod, a personal music player that worked with Macs. The iPod is an excellent example of these goals in action. They had to be not just easy to use but delightful and elegant to use.

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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

Take the iPod for example. First launched in October 2001, Apple ‘s portable music device has revolutionised how we all listen to and download music. This lightweight, technologically proficient reinvention of existing MP3 players was an global phenomenon that has since sold more than 400 million units since 2001.

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So What Exactly Should Kodak Have Done?

Destination Innovation

Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. Kodak entered the digital camera market late but by 2001 they were number 2 in the USA behind Sony. Between 1982 and 2001 Kodak spent more than $20 billion on R&D averaging about 6% of revenues.

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Innovating in an Economic Downturn

Innovators Alliance

Apple began its stunning transformation with the iPod in 2001, during the darkest days after the Internet bubble burst. For example, Sealed Air (makers of bubble wrap) profiles and uses their own employees for gaining quick feedback and input on early-stage ideas. And its iPad was introduced during the 2008 downturn.