What Formula Made Steve Jobs as an Innovation Leader So Successful?
IdeaScale
MAY 12, 2021
And until 2001, that was it. When Apple did debut a new product in October 2001, it was completely outside those categories as well: It was the iPod, a personal music player that worked with Macs. Those four product categories were the only ones Apple sold in, with the iBook, iMac, G3 Mac, and MacBook. Clearly Held Ownership.
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