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Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

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Innovation – Why Bezos Succeeded, While Lampert Failed at Sears

Adam Hartung

Quick Rundown: In January, 2002 Kmart is headed for bankruptcy. Nor did he focus on how to drive more subscriptions, or sell more advertising to traditional customers. In a declining newspaper market The Washington Post is growing because it is using trends to transform itself into a company readers (and advertisers) value.

Trends 36
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Emotional Design with A.C.T. - Part 1

Boxes and Arrows

Cognitive and Affective Responses to Advertising (69-89). The Elaboration Likelihood Model: The Role of Affect and Affect-laden Information Processing in Persuasion. Tybout and P. Cafferata (Eds.), Lexington, MA: Lexington Books. 3 Russell, J. A Circumplex Model of Affect. Journal of Personality and Social Psychology , 39, 1161-1178.

Design 101
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IA Summit 10 - Richard Saul Wurman Keynote

Boxes and Arrows

I sold in 2002, the same way I’ll sell this banana later on. laughter] Richard Saul Wurman: So how we measure things, how we advertise things, how we describe things are pretty good. Some of you know I started a conference called the “TED conference.&# laughter] But not for eight figures. laughter] Richard Saul Wurman: Ha!