Paul Hobcraft

MARCH 12, 2018

Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well. This quote is from the former U.S.

Management 133

Management Idea Management Software Innovation 133

David Marks

JUNE 22, 2017

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. The company is famed for its high level of customer engagement.

Innovation 40

Innovation Culture Leadership Roadmap 40

David Marks

JUNE 22, 2017

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. The company is famed for its high level of customer engagement.

Innovation 40

Innovation Culture Leadership Roadmap 40