There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently

Paul Hobcraft

Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well. Our pursuit in life is often the same as our innovation efforts, the search for discovery. Newtown Square, PA: Project Management Institute. Some links provided here take you to what one provider of idea management software can provide.

What do you need to innovate?

David Marks

Why are some companies more innovative than others? There is strong correlation between innovation and all the parameters above (besides the last, which is difficult to qualify). An innovative company is fast, flexible and focused.

Spotting Innovation Opportunities


A strategic innovation field, let’s call it “ opportunity space ”, can be found by connecting all the dots between bits of diverse information you already know and put them together in a way that breaks a pattern. The Innovator’s Dilemma.

Standardization as an open innovation activity

Open Innovation

An important but understudied form of open innovation is the network form (network as defined by Powell 1990). The theme for EURAS 2016 is ‘Co-opetition and Open Innovation’, and so I was invited to deliver the keynote address. The slides for my talk (entitled “How standards research can inform open innovation”) are online at SlideShare. For the 2014 book, I sought to bring together the prior research on the various network forms and tie them to open innovation.