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There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently

Paul Hobcraft

Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well. Newtown Square, PA: Project Management Institute. This quote is from the former U.S.

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Spotting Innovation Opportunities

ITONICS

When talking about innovation, existing companies should, therefore, be entitled to create those breakthroughs by themselves. The Innovator’s Dilemma. For this purpose, an integrated innovation management approach is more comprehensive than the conventional stage-gate process. They really have to mean it.

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What do you need to innovate?

David Marks

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. I will elaborate on this in my forthcoming blog.

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What do you need to innovate?

David Marks

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. I will elaborate on this in my forthcoming blog.