article thumbnail

Spotting Innovation Opportunities

ITONICS

When talking about innovation, existing companies should, therefore, be entitled to create those breakthroughs by themselves. The Innovator’s Dilemma. For this purpose, an integrated innovation management approach is more comprehensive than the conventional stage-gate process. They really have to mean it.

article thumbnail

What do you need to innovate?

David Marks

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. Amazon experimented and adapted the product based on market input.

article thumbnail

What do you need to innovate?

David Marks

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. Amazon experimented and adapted the product based on market input.