From the Rock Market to the Stock Market

The Future Shapers

From the rock market to the stock market’ was the ad slogan of a famous television commercial, with a pinstriped executive dancing on his desk, that was used when Richard Branson took Virgin Group PLC public in 1986. The post From the Rock Market to the Stock Market appeared first on The Future Shapers. Those from a certain generation will know the backstory to the title.

How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. In the last 12 months, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020). A 2% increase in customer retention has the same effect as decreasing costs by 10% (Murphy & Murphy, 2002).

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Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

in 2002 , in order to grease the wheels for faster ecommerce growth. Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions. The old leader, like eBay, keeps setting aggressive targets for its business, and tells everyone it will find new customers in remote geographies or vertical markets. But it almost never happens – because the market shift is making their offering obsolete.

Air Jordan: How Nike Created A Brand That Drives Culture

Game-Changer

And why are they still so sought after even though Michael Jordan last played a game in 2002? entrepreneurship Innovation Marketing air jordan branding marketing michael jordanAccording to Nike Inc.’s ’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning.

Seven Companies That Failed to Innovate and What Happened to Them

IdeaScale

These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations. Seeing the writing on the wall, Compaq sold itself to Hewlett Packard in 2002.

Digital transformation examples

Board of Innovation

2 Reasons: to accelerate the market and to make their technology the standard. This increases the company’s software product offerings, but it also enables the company to tap into previously inaccessible markets. Digital transformation examples.

The Importance of a Diverse C-Suite

Game-Changer

In fact, companies with diverse leadership have produced 19% higher revenue than those without it and have a significantly higher chance of capturing new portions of their relative market share. Diversity has always been essential to the culture and success of any organization.

SnapStrat hires former Talend Exec as CTO

SnapStrat

Upton had founded Oakland Software in 2002. About SnapStrat: SnapStrat provides comprehensive technology solutions that enable enterprise decision-makers to achieve game-changing outcomes from their strategic allocation decisions such as strategic planning (capital and resource allocation) and strategy-driven marketing spend allocation.

Data 40

Innovation Insights from Jeff Bezos and Amazon

Destination Innovation

Although its sales of new books were growing very healthily, in 2002 Amazon introduced a service whereby people could sell second-hand books through the company’s website. In 2014 Amazon entered the smartphone market with the release of the Fire Phone. He wanted to own that segment of the market too and to prevent a competitor from seizing it. It was attractively priced and scooped the market.

Digital Twins: what it is, how it works, and the advantages of this technology

mjvinnovation

Originally, this term was coined by Dr. Michael Grieves in 2002. As a result, the product’s digital twin help to reduce production costs and time-to-market, all while improving quality. Reduced time to market for new products. Your company leading the market.

Customer Orientation Effects on Innovation

Integrative Innovation

Up front, to have a decent basis, let’s distinguish and define radical vs. disruptive innovation, according to the authors: A radical innovation is a new offering that is based on a substantially new technology relative to what already exists (Chandy and Tellis, 1998; Colarelli O’Connor, 1998), sometimes targeted at a mainstream market and on other occasions at an emerging one. There is a lot of dicussion around how customer orientation effects innovation.

How to spend $200+ Billion for a Train Wreck

Mills-Scofield

2002: AT&T sells AT&T Broadband to Comcast for $47.5B Once upon a time, a paragon of American innovation lost its way. It embodied Einstein’s definition of insanity, spending over $200B for a train wreck… and they’re doing it again. The story starts in the last century and my part about 28 years ago. In the early 90’s at AT&T, I was on a ‘special project’ with some friends to design the next generation core domestic network.

ISS Software GmbH and Wazoku partner to revolutionise the German insurance industry

Wazoku

We are hugely excited about the German market and the huge potential for this partnership to drive real change and bring great value to the German insurance sector,” said Simon Hill, CEO of Wazoku. Set up by Sopra Steria AG in 2002, ISS Software GmbH provides its customers with more than technical excellence, expertise and cost reduction.

Elon Musk – Serial Entrepreneur and founder of Tesla Motors and SpaceX

Destination Innovation

It became PayPal and he held 11% of the stock when it was sold to eBay in 2002 for $1.5B. In 2004 Musk had helped fund the start-up Tesla Motors in order to produce mass market electric cars. Elon Musk was born in South Africa in 1971. He got his first computer at the age of 8 and started to program. At 17 he went to University in Canada and subsequently settled in the USA where he founded a company, Zip2, which provided online travel guides.

Networks, Communities, Ecosystems and Platforms

Open Innovation

Two-Sided Markets are not Platforms Van Alstyne and West I started my trip at the Marshall Van Alstyne and Geoff Parker conference at Boston University, which they dub the Platform Strategy Research Symposium. It was somewhat of a misnomer, as most of the economists who visited the conference (although not the hosts) took “platform” as a synonym for “two-sided market.” All of these are two-sided markets: Microsoft convinces gamers and game writers to join the platforms.

Why Resilient Companies Embrace Strategic Innovation

Legacy Innovation Group

In their unceasing quest for market leadership, these firms have embraced the constant and relentless hunt for "what's next"⃜ for the next innovation that will advance their markets to the next stage. Business resilience is the capacity of companies and their supporting business ecosystems to survive, adapt, and grow no matter what kinds of market stresses and shocks they experience over time, whether sudden or gradual, temporal or chronic.

Innovation Networks – Needed Now More Than Ever

The Inovo Group

A large, multinational company with several different business divisions, globally dispersed R&D and marketing operations, and a moderately hierarchical but highly matrixed reporting structure has a financial imperative to meet growth and profitability expectations. Functions are partitioned into R&D, Marketing, Operations and other disciplines. Cultivating Communities of Practice ; Harvard Business Review Press; January 8, 2002. Norton & Company; May 2002.

Become proactive instead of reactive with Future Designs

mjvinnovation

He revisited this model in Advancing Futures (2002). I’m reluctant, whilst also a little proud when quoting World War Z in an article about global markets, businesses, and people’s lives. What is a Collapse Scenario?

Has COVID-19 led us into a Collapse scenario?

mjvinnovation

He revisited this model in Advancing Futures (2002). I’m reluctant, whilst also a little proud , when quoting World War Z in an article about global markets, businesses, and people’s lives. What is a Collapse Scenario?

What do you need to innovate?

David Marks

When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. Being attuned to the market, Amazon had the rare insight to respond to the growing need in flexible computing memory and power. (At Amazon experimented and adapted the product based on market input. Similarly when Apple introduced the iPod + iTune service, it revolutionized its market.

What do you need to innovate?

David Marks

When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. Being attuned to the market, Amazon had the rare insight to respond to the growing need in flexible computing memory and power. (At Amazon experimented and adapted the product based on market input. Similarly when Apple introduced the iPod + iTune service, it revolutionized its market.

How to Nail Your Most Valuable Metrics Using the Customer Journey

Moves the Needle

As you can see, this journey combines awareness marketing, with product marketing, a sales funnel including conversion, and then into product engagement, and ends with "passionate", which some people include with product -- you often hear the word delight -- or is described as branding, where you hear the word "loyalty". A marketing or sales funnel, by definition, filters people out. The intrigued marketing is inexorably linked to to the next two states.

LEAN 64

A brief history of work, innovation and skills in the UK

Wazoku

2002 – The social network By this time, social media was rapidly growing with the launch of LinkedIn and MySpace in 2003, and Facebook in 2004. There’s no question the world of work has evolved over time.

Top Creative Clicks for the Week – Labor Day and Facebook. Is God an Algorithm?

BrainZooming

Solar panels are almost black and in Africa, the market for the Desolenator, they get really hot in the sun. INDEX: Award was conceived in 2002 as a world event for design and was awarded for the first time in 2005. A friend recently told me a story about her friend whose grandmother, after engaging with Facebook, said the most wonderful thing.

The Past and Future of Experience Design

Boxes and Arrows

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? I believe the term (and industry) of experience design narrowly dodged a bullet that almost killed it in 2001 or 2002, collapsing under the weight of its own self-importance.

Patent Quality and Utility Essential to Patent Owners

Anaqua

When you look at who is getting patents, the top grantees continue to drive the market. With the ability to integrate “big data” market analytics with internal portfolio analysis, IP organizations can be smarter about their patent strategies, better supporting the business while maintaining increased budget control. Filed back in 2002, 124 Grants are still active in this very large family relating to video encoding technology.

2018 Patent Analysis: Patent Quality and Utility Essential to Patent Owners

Anaqua

When you look at who is getting patents, the top grantees continue to drive the market. With the ability to integrate “big data” market analytics with internal portfolio analysis, IP organizations can be smarter about their patent strategies, better supporting the business while maintaining increased budget control. Filed back in 2002, 124 Grants are still active in this very large family relating to video encoding technology.

Standardization as an open innovation activity

Open Innovation

From 2007-2013, I worked to study the case of Symbian, the British software company that coined the term "smartphone” and had (thanks to Nokia’s smartphone sales) the leading global market share during the first decade of the smartphone OS wars. As predicted by Teece (1986), Symbian lacked the ability to commercialize its own innovations directly but instead partnered with leading cellphone makers to bring its technology to market. Platforms, markets and innovation.

Spotting Innovation Opportunities

ITONICS

When searching for new opportunities, it basically means being able to simultaneously create ideas as part of the innovation management on the one hand and to foresee markets and potentials, called corporate foresight, on the other hand. The goal should be to create a constant stream of ready-to-market innovations that are always aligned with future developments and thus a source for disruption.

How China Creates the Strongest Innovation System

The BMI Lab Blog

Massive investments, a huge market and the hiring of worldwide talent has boosted the Chinese innovative ecosystem. For instance, in Q3 2017, Tencent, the Chinese Internet company that developed WeChat and QQ, overran Facebook in terms of market value. This graphic shows the differences between the market value of US, Asian, and European Internet and Tech companies. BYD became the second largest battery company in 2002. A hardware market in Shengzen.

4 Companies Leading the Way in Customer Experience

Planview

As Ted Rubin pointed out on episode #11 of the Future Squared podcast , the marketing focus needs to be on building relationships and metrics that expand beyond ROI to include ROR: Return on Relationship. By successfully building a loyal customer base, significant marketing for your business will come from the resulting word of mouth. The expectations of millennials (born between 1982 and 2002) differ from previous generations.

Study 43

How Apple created two giants

Matthew Griffin

About the Author: Recognised in 2013 and 2014 by the public as one of Europe’s leading Emerging Technology and Disruption Strategy advisers Matthew Griffin is an international speaker who works with global Accelerators, Analysts, Entrepreneurs, Investors, Governments and Fortune and FTSE multi nationals to help them reinvent themselves and adapt to new market conditions. __. __. Click & Connect with Matthew: LinkedIn . mgriffin_uk . +44 44 (0) 7957 456194.

Do Not Follow the Herd – Sell McDonald’s and Microsoft

Adam Hartung

Changing accounting for depreciation, inventory, real estate holdings, revenue recognition, new product launches, product cancellations, marketing investments — the list is endless. Although leadership trumpeted an increase in cloud-based revenue, that was only an 8% improvement and obviously not enough to offset significant weakness in other markets: Office consumer revenue declined 13%.

4 Companies Leading the Way in Customer Experience

Planview

As Ted Rubin pointed out on episode #11 of the Future Squared podcast , the marketing focus needs to be on building relationships and metrics that expand beyond ROI to include ROR: Return on Relationship. By successfully building a loyal customer base, significant marketing for your business will come from the resulting word of mouth. The expectations of millennials (born between 1982 and 2002) differ from previous generations.

Study 40

Innovation – Why Bezos Succeeded, While Lampert Failed at Sears

Adam Hartung

Quick Rundown: In January, 2002 Kmart is headed for bankruptcy. The traditional Sears market was niched up across big box retailers like Best Buy, clothiers like Kohls, tool stores like Home Depot, parts retailers like AutoZone, and soft goods stores like Bed, Bath & Beyond. Leaving Sears’ market “hollowed out.” Last week Sears announced sales and earnings. And once again, the news was all bad. The stock closed at a record, all time low.

Corporate Vision: How To Translate Strategy Into Meaningful Execution

The Future Shapers

The viral marketing of ideas depends first and foremost on stories… for an idea to pass from one person to another; it must be contained in something that can be easily transmitted, just as a disease will spread within a human population via a highly contagious virus. The corporate vision approach that I describe in this article has been developed since 2002. Otherwise, a strategy is nothing more than a marketing slogan that will not withstand competition.”

Emotional Design with A.C.T. - Part 1

Boxes and Arrows

During the product development process, there is often a disconnect between design, marketing and usability for this very reason. Visual designers and marketers are often focused on increasing arousal through the attention grabbing emotional-impact of bright colors and large images, while usability analysts are focused on controlling arousal and reducing negative emotions by ensuring task completion. 2002). As UX professionals, we strive to design engaging experiences.

Designing for Social Interaction

Boxes and Arrows

8 In both 2002 and 2007, a study of 1,178 adults found that on average, people had about 10 friends they meet or speak with at least weekly (10 strong ties). One study showed evidence that “an increase in positive comments about a mobile handset typically appeared a month or two before an increase in market share for that handset.&# It took both the telephone and the mobile phone 15 years to amass 100 million users, but Facebook did it in 9 months.

IA Summit 10 - Richard Saul Wurman Keynote

Boxes and Arrows

I sold in 2002, the same way I’ll sell this banana later on. Because it’s marketing. It’s easier to market all those zeros. This year marks the 11th annual Information Architecture Summit. Our theme is meant to inspire everyone in the community—even those who aren’t presenting or volunteering—to bring their best ideas to the table.

The Orange Socks Story I’ve Never Written Before

BrainZooming

The occasion was presenting our first strategic market plan at Yellow Transportation (whose name was Yellow but whose color was orange) to the senior leadership team. Before the big meeting with the senior executives, our boss, Greg Reid , asked Brenda Price (our department “mom”) to dye white socks orange so the entire Marketing department could sport orange socks. When the Fast Company article appeared in January 2002, someone came to my office to ask if I’d seen it.