Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). Radical innovations are similar to evolutionary innovations - but the leap of innovation is more comprehensive. And what does the customer value? Johnson, M.W.,
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