IdeaSpies
AUGUST 31, 2023
Social When Facebook launched in 2004, it friended news media promising them access to youth. Programmatic When Google automated advertising, it promised to cut publishers’ costs and maintain ad yields. News media realised too late their ads business was being syphoned off by a trillionaire paperboy, leaving them a pauper.
Phil McKinney
JULY 11, 2023
The internet also created entirely new industries, such as e-commerce and online advertising, while giving rise to an entire culture of digital content creators. They eventually declared bankruptcy in 2010 after losing over $900 million in revenue between 2000 and 2004 because of the shift in consumer tastes away from physical media.
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Adam Hartung
MAY 15, 2016
By November, 2004 the stock has risen to $90. Nor did he focus on how to drive more subscriptions, or sell more advertising to traditional customers. In a declining newspaper market The Washington Post is growing because it is using trends to transform itself into a company readers (and advertisers) value. But he did not.
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. In 2004, CEO Knudstrop embarked on a back-to-the-basics journey, and went from a loss of $292 million that year to a profit of $117 million in 2005. Then, Microsoft invested $150 million (!) and Apple came back.
Boxes and Arrows
AUGUST 17, 2010
Cognitive and Affective Responses to Advertising (69-89). The Elaboration Likelihood Model: The Role of Affect and Affect-laden Information Processing in Persuasion. Tybout and P. Cafferata (Eds.), Lexington, MA: Lexington Books. 3 Russell, J. A Circumplex Model of Affect. Journal of Personality and Social Psychology , 39, 1161-1178.
The BMI Lab Blog
JANUARY 26, 2018
At the same time, in 2003-2004, Alibaba invested USD 52 million to enter the C2C market in China through its service, Taobao.com. A year later, in 2004, it occupied over 50% of the market, displacing eBay to the second position. In 2010 Taobao had close to 80% of the C2C market in China, entirely displacing eBay.
IM Insights
MARCH 23, 2022
And then on the other extreme , of course you have paid advertising and you have sales teams. So there again , there’s like you have your conversion funnel of a user , you have a conversion funnel of an advertiser , right ? So Gmail was in beta , I think in 2004 , Dropbox started maybe 2008. The actual customer there.
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