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Ten Modern Examples of Bad Assumptions

Destination Innovation

Bernie Madoff Here are ten instances from the recent past where people or institutions made assumptions that turned out to be badly wrong: New Coke 1985: After many secret tests and focus groups, the Coca-Cola Company assumed that changing the formula for their flagship product would be well-received, but it led to a backlash from customers.

Examples 169
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Can creativity training really improve your creativity?

Idea to Value

This is similar to the work I do with clients and companies to understand the science of creativity. See my services here for more information. His team found that this training improved creative performance in students by over 28%. We therefore never attempted to publish it.

Training 211
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Seven Companies That Failed to Innovate and What Happened to Them

IdeaScale

Overview: Companies that fail to innovate can go out of business, yet there are even worse fates that can await them. These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations. The Concorde.

Company 130
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How Networks Power Transformation

Innovation Excellence

GUEST POST from Greg Satell In February 2004, Viacom announced that it would spin off Blockbuster Video into its own independent company, which gave its CEO, John Antioco, the opportunity to begin addressing the disruptive threat emanating from Netflix head on.

Video 82
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“Island of Bryan” Couple Offers Their Top DIY Tips for New Homeowners

Business and Tech

In 2004, he took the step of founding his own construction company, and that decision became part of both our lives. What got you interested in property renovation? Sarah: Bryan’s journey into the world of home renovation began when he was just 14 years old.

Tips 130
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Big Tech and Media- The Future?

IdeaSpies

Social When Facebook launched in 2004, it friended news media promising them access to youth. Tech companies need news because it trains their AIs. Big Tech companies have the cash and need the content. The Don’t Be Evil mantra then disappeared as trillions rolled in. That collaboration was a lie too.

Report 108
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65% of Venture Capital-backed deals fail to return investment, and only 4% make substantial returns

Idea to Value

However, new data from Correlation Ventures shows just how risky investing in new companies can be. The chart above shows the financial outcomes for 21,640 different financing deals between 2004 and 2013 (note that these were the total number of deals, not individual companies).

Data 137