BPI Thought Leadership Commentary

NOVEMBER 10, 2015

Cartrack Holdings – the leading global provider of vehicle fleet management and insurance telematics – is expanding its operations into the United States, following rapid growth in Asian, European and African markets.&

Marketing 40

Marketing Management 40

Jeffrey Phillips

MAY 22, 2023

My friend, who founded OVO Innovation with me in 2004, was really passionate about the idea of reviving innovation in corporations. Market evidence will tell you that most of new product innovations fail in the first year. I have to admit, I was skeptical at first. Doing new things in large corporations is difficult.

Artificial Inteligence 157

Artificial Inteligence ChatGPT Innovation Generative AI 157

Paul Hobcraft

SEPTEMBER 19, 2019

There are opportunities to find fresh market designs that have demand-response models central to then provide new more tailored services and then the exciting potential of designing new business models that look to greater co-creation, more flexible power purchase agreements and bring the consumer into the system as aggregators in their own right.

Technology 215

Technology System Innovation Design 215

IdeaScale

AUGUST 18, 2021

These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations. The problem was they focused entirely on desktop computers, leaving the market in industrial computing and servers to others.

Company 130

Company eBook Innovation Marketing 130

The BMI Lab Blog

JUNE 29, 2022

2005) that the ´failure to adequately define the market is a key factor associated with venture failure´, we identify the definition of the target customer as one central dimension in designing a new business model. Disruptive innovations are innovations that radically change existing structures and markets (Pisano, 2015).

Technical Review 52

Technical Review Radical Innovation Disruption Innovation 52

Mills-Scofield

APRIL 29, 2019

Blue Lobster at the South Bristol Coop , 2004. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. What’s with blue lobsters? Well, a blue lobster is rare, about 1 in 2 million , and very beautiful.

Innovation 80

Innovation Culture Exercises Leadership 80

Destination Innovation

MAY 22, 2016

There is much talk in the innovation community about the need to produce a minimum viable product (MVP) and bring it quickly to market. In 2004 Mark Zuckerberg, Dustin Moskowitz and Chris Hughes raised $500,000 in venture capital for their fledgling company Facebook. But what exactly constitutes a MVP and what is its purpose?

Video 101

Video LEAN Examples Learning 101

Rmukesh Gupta

OCTOBER 1, 2021

But by the ‘60s, EMI wanted out of the competitive computer market and wasn’t sure what to do with the brilliant, eccentric engineer. But there was a problem: EMI wasn’t involved in the medical market and had no desire to jump in. EMI, with no experience in the medical market, suddenly held a monopoly for a machine in high demand.

Underperforming Technical Team 59

Underperforming Technical Team Case Study Marketing Team Building 59

Mills-Scofield

APRIL 29, 2019

Blue Lobster at the South Bristol Coop , 2004. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. What’s with blue lobsters? Well, a blue lobster is rare, about 1 in 2 million , and very beautiful.

Innovation 52

Innovation Culture Exercises Leadership 52

Innovation Excellence

MAY 18, 2020

In 2004, I was leading a major news organization during the Orange Revolution in Ukraine. When the market tanked, however, all of the sudden its culture came to be seen as “cocksure” and “naive.”. So what they really examine is the current zeitgeist, which may or may not reflect current market reality.

Strategy 52

Strategy Strategy Case Study Survey 52

Innovation 360 Group

JUNE 10, 2019

Toys R Us had 14 percent of the toy market and $7 billion in revenues just before it was dissolved completely. Technology is changing so rapidly now that the assumptions you made about the market a few years ago probably no longer hold true. Kodak had one of its most profitable years in the months before it went bankrupt.

Company 53

Company Technical Review Culture Technology 53

Innovation Walk

JUNE 14, 2019

in 2004 to 8.3% Today, Open Innovation is no longer a simple flow of ideas, people and knowledge, but a profound cultural, organizational and strategic transformation that companies need to establish to adjust to the latest market trends. However, more than 60% of replaced televisions were still functioning in 2012.

Open Innovation 40

Open Innovation Innovation Agile Trends 40

Innovation 360 Group

MAY 29, 2016

In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question. Another source on the theme, O’Reilly III and Tushman (2004) , talks about being able working ambidextrously with incremental and radical innovation at the same time. processes) and externally (e.g.

Company 40

Company Radical Innovation Leadership Study 40

Innovation 360

MAY 29, 2016

In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question. Another source on the theme, O’Reilly III and Tushman (2004) , talks about being able working ambidextrously with incremental and radical innovation at the same time. processes) and externally (e.g.

Company 40

Company Radical Innovation Leadership Study 40

Wazoku

DECEMBER 1, 2017

In 2004, researchers chose Jeopardy! Critics say IBM executives overshot badly by allowing marketing messages to suggest that Watson’s Jeopardy! If you are not aware of the history of IBM Watson, here is the quick backstory. In 1997 the IBM supercomputer, Deep Blue, famously defeated the then world chess champion, Garry Kasparov.

Artificial Inteligence 40

Artificial Inteligence Innovation System Technology 40

Michael Roberto

NOVEMBER 15, 2016

Barry Schwartz, a psychologist, wrote a famous 2004 book on what he called the “paradox of choice.” But many other scholars — not to mention marketing executives — have been doubtful. Customers may groan at the bewildering choices they face when ordering something as simple as coffee, but they still seem to want them.

Survey 20

Survey Study Marketing Company 20

Adam Hartung

MAY 15, 2016

By November, 2004 the stock has risen to $90. The traditional Sears market was niched up across big box retailers like Best Buy, clothiers like Kohls, tool stores like Home Depot, parts retailers like AutoZone, and soft goods stores like Bed, Bath & Beyond. Leaving Sears’ market “hollowed out.”

Trends 36

Trends Technical Review Innovation Leadership 36

Wazoku

JANUARY 9, 2020

2002 – The social network By this time, social media was rapidly growing with the launch of LinkedIn and MySpace in 2003, and Facebook in 2004. 2008 – Global financial crisis It began with a credit crunch at the end of 2007 and ended up becoming a global recession, with blame pointed at sub-prime lending in the housing market.

Training 52

Training Technical Review Innovation Technology 52

Destination Innovation

JANUARY 9, 2017

In 2004 Musk had helped fund the start-up Tesla Motors in order to produce mass market electric cars. In 2012 SpaceX made history when it became the first commercial company to send a rocket into space carrying a payload to the ISS. In 2008 he became CEO and product architect.

Entrepreneurship 30

Entrepreneurship Company Technology Competition 30

Acuvate

FEBRUARY 14, 2019

For example, founders of Google – Larry Page and Sergey Brin wrote in their 2004 IPO letter that “We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google”. Organization’s mission statement is a key strategic marketing and business development tool.

Engagement 90

Engagement Study Tools Strategy 90

David Marks

MAY 19, 2017

Similarly to the natural world, weaker and ill-suited companies will prosper during good times, roaming the markets, making profits and gathering fat. If our traditional retailer made this analysis back in, say, 2004, when web retailing was still in its infancy, it should have recognized that it’s disruptibilty score, was, well, disrupted.

Company 40

Company Analysis Competition Comparison 40

David Marks

MAY 19, 2017

Similarly to the natural world, weaker and ill-suited companies will prosper during good times, roaming the markets, making profits and gathering fat. If our traditional retailer made this analysis back in, say, 2004, when web retailing was still in its infancy, it should have recognized that it’s disruptibilty score, was, well, disrupted.

Company 40

Company Analysis Competition Comparison 40

Acuvate

NOVEMBER 14, 2018

C-level executives might not recognize the precise pain points of specific markets when compared to mid-level managers. MarketsandMarkets Research predicts that the Innovation Management market is projected to grow from an estimated USD 421.6 With incorporating innovation management, decentralization is another added advantage.

Innovation Management 53

Innovation Management Examples Management Software Review 53

IdeaSpies

FEBRUARY 22, 2019

did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these?

Software Review 57

Software Review Technical Review Underperforming Technical Team Innovation 57

IdeaSpies

FEBRUARY 21, 2019

did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these?

Software Review 57

Software Review Technical Review Underperforming Technical Team Innovation 57

Adam Hartung

OCTOBER 16, 2015

Wal-Mart market value took a huge drop on Wednesday. Like most stock market moves, this one just happened really fast. ” This is the disease of constantly focusing on improving your “core” business, while market shifts around you increasingly make that “core” less relevant, and less valuable.

Marketing 36

Marketing Company Software Report 36

IdeaSpies

AUGUST 31, 2018

did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these?

Software Review 57

Software Review Technical Review Underperforming Technical Team Leadership 57

Michael Roberto

AUGUST 15, 2016

They summarize their findings in the excerpt below: This wisdom of crowd effect was recently supported by examples from stock markets, political elections, and quiz shows [Surowiecki J (2004)The Wisdom of Crowds]. Jan Lorenz, Heiko Rauhut, Frank Schweitzer, and Dirk Helbing have studied this issue through experimental research.

Trends 20

Trends Examples Report Study 20

hackerearth

MAY 12, 2017

It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

Innovators Alliance

SEPTEMBER 18, 2018

The event will begin with lunch, followed by a presentation by Amar Sheth about innovation in digital marketing. “Innovation and Diversification: Canada’s Next Frontier” Peter Hall joined Export Development Canada (EDC) in November 2004. Peter Hall, Vice President and Chief Economist, Export Development Canada.

Innovation 20

Innovation Tips Analysis Groups 20

Corporate Innovation

SEPTEMBER 21, 2015

It is only natural to consider whether the cohort of CVCs established during the last five years will have more staying power than the dot-com CVC group, many of which closed down during the economic downturn of 2001-2004. Next the corporation acquired KMel Robotics to address its short-term market opportunity.

Technical Review 40

Technical Review Software Review Groups Innovation 40

Corporate Innovation

SEPTEMBER 21, 2015

It is only natural to consider whether the cohort of CVCs established during the last five years will have more staying power than the dot-com CVC group, many of which closed down during the economic downturn of 2001-2004. Next the corporation acquired KMel Robotics to address its short-term market opportunity.

Technical Review 40

Technical Review Software Review Groups Innovation 40

Corporate Innovation

SEPTEMBER 21, 2015

It is only natural to consider whether the cohort of CVCs established during the last five years will have more staying power than the dot-com CVC group, many of which closed down during the economic downturn of 2001-2004. Next the corporation acquired KMel Robotics to address its short-term market opportunity.

Technical Review 40

Technical Review Software Review Groups Innovation 40

Boxes and Arrows

AUGUST 14, 2008

I had been an information architect working strictly on web projects from 2000-2004, either within an agency or as a consultant, respectively before and after the tech collapse. " In 2004, I was hired as an IA by Ziba Design, a product design company, not an obvious match. So I had many angles on "tech."

Conference 40

Conference Design Meeting Case Study 40

The Inovo Group

MAY 23, 2017

A large, multinational company with several different business divisions, globally dispersed R&D and marketing operations, and a moderately hierarchical but highly matrixed reporting structure has a financial imperative to meet growth and profitability expectations. 3 (2004), 294-302.

Underperforming Technical Team 63

Underperforming Technical Team Innovation Groups Tools 63

The BMI Lab Blog

JANUARY 26, 2018

“Lean value” focus: This approach is supported by the nature of the market. It is full of entrepreneurs, customers, markets and capital that happen at the same time. So, probably dozens of entrepreneurs are working on the same idea at the same time; the market will falsify most wrong assumptions quickly.

Technical Review 73

Technical Review Innovation LEAN Marketing 73

Boxes and Arrows

AUGUST 7, 2008

Novak, T (1996), “Marketing in hypermedia computer-mediated environments: conceptual foundations’&# , Journal of Marketing, Vol. Marketing Science 19, 1 (Jan. Persuasive Technology – Using Computers to Change What We Think and Do. San Francisco: Morgan Kaufmann Publishers. Hoffman, D.L, Norman, Donald A.

Design 95

Design Software Learning Marketing 95