What is ‘True Creativity’? (part 2 of 5)
Idea to Value
JANUARY 31, 2022
You see, back in 2005 I started work with one of the largest management consulting firms in the world. It became clear that while most companies said they wanted to innovate and be disruptive, what they actually wanted was to play it safe and do what other companies were doing. What I wanted was to help companies actually innovate.
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