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PLM Re-Birth at McDonald’s: How to Maximize Value in a Decentralized Organization

Innovation Excellence

McDonald’s, the world’s largest fast food restaurant chain, began its product lifecycle management (PLM) journey in 2005. Rather than a top-down structure, they prefer that most decisions are made as close to the market as possible. [note these videos are from 2015]. McDonald’s is a decentralized organization.

Video 52
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The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

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What is innovation management and why your organization needs it

hackerearth

An innovation process “connects upstream idea valuation to downstream production and release to market.” For instance, an emerging business is likely to be focusing on one main product, unlike a mature organization that is looking to fortify its position in the market or find new, disruptive innovations. Decreases costs.

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What is innovation management and why your organization needs it

hackerearth

An innovation process “connects upstream idea valuation to downstream production and release to market.” For instance, an emerging business is likely to be focusing on one main product, unlike a mature organization that is looking to fortify its position in the market or find new, disruptive innovations. Decreases costs.

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Brainstorming with an expert, Matt Nelson

Betterific

In the interview below, you’ll get a tremendous window into the world of innovation and product development. In Matt’s explanation of “how an idea becomes a product” you’ll notice that idea generation is the fourth stage of the process. Process Development (How do we make it). Prototyping.

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Nothing new under the innovation sun

Jeffrey Phillips

However, most of the conclusions and analysis could easily have been written in 2005. Process Most organizations claim to have an innovation process, but what they have is an R&D process at best bolted on to a product development process. In fact I'm sure many of these same points were made a decade ago.

Analysis 100
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Emotional Design with A.C.T. – Part 2

Boxes and Arrows

People attribute personalities to products and interfaces and expect those products to interact according to human social rules. 3 Our emotional responses to the marketing, purchase, and use of products combine over time to create emotional experiences, which further combine to create emotional relationships. References.

Design 95